If you want to generate more bookings each season and grow your business quickly, don't overlook proven business strategies that successful, luxury travel companies are implementing. Many luxury travel companies have a unique approach to customer service and continue to attract guests by providing unparalleled experiences. Even though they typically charge more—and have more resources—than regular tour operators, you may be able to use a scaled-down version of their same marketing and customer experience strategies for your own business.Here are nine things luxury travel companies are doing that can help your business succeed:

1. Customized Itineraries

More travelers are showing interest in customized trips where itineraries are designed exclusively for them based on their preferences and desires. According to Travel Pulse, Austin Adventures, an adventure company from Wyoming, reports 31 percent of their business is comprised of custom trips instead of packaged programs, while custom bookings were up 28 percent in 2014 over 2013. While the average tour operator may not be able to create a completely customized itinerary for groups, they can provide a more personalized experience by providing guests with options.

What Regular Tour Operators Can Do:

Provide guests with a choice of one or two destinations or attractions during a tour instead of completely preparing the itinerary from start to finish; use Peek Pro features such as Smart Reviews, to find out what customers are most interested in seeing or experiencing during their visit as they check out and create the tour based on feedback.

#2: Concierge Services

Many guests will be first-time visitors to the area or are busy making their own itineraries for an extended stay with your tour or activity as part of their visit. Many hotels, resorts, and luxury travel companies take the lead on offering concierge services to help guests maximize their vacation or getaway. For example, some offer luxury concierge services for guests that includes an airport welcome, hotel and transportation arrangements, and shopping services. Even though you may not be selling other activities in the area, you can make the entire experience for the guest memorable by offering tips and recommendations on other things to do before or after their tour or activity with you.

What Regular Tour Operators Can Do:

Take the time to ask guests about their travel planning and offer to help them plan the rest of their trip with local recommendations; provide a "destination cheat sheet" for download on your website or send guests a PDF via email as a complimentary service to help them get to know the area. Or, offer complimentary trip planning services as a value-added benefit for working with your company—connect guests with one of your travel specialists via phone or email to answer questions and make recommendations.

3. Special Surprises

Imagine how thrilled your guests would be when they learn that they are receiving complimentary beverages, snacks, or even a free meal just for joining you on the tour. Luxury tour companies often include a complimentary glass of champagne, gourmet snacks, or chocolate upon arrival as a courtesy to guests. Tucson Balloon Rides even goes as far as offering a champagne brunch after its Sonoran Sunrise flight.

What Regular Tour Operators Can Do:

Offer a free meal or discounted meal at an area restaurant that you have partnered with; offer complimentary snacks and beverages before or after the tour experience; provide guests with a menu of options, such as a healthy snack, free beverage, candy, or other sundries as their gift. With an online booking software like Peek Pro, you can even customize and include questions for customers to answer at checkout about their preferences, to personalize the experience.

4. Exclusive Celebration Experiences

Many guests will be traveling to celebrate a birthday, honeymoon, anniversary, or other special occasions. And luxury travel operators typically offer exclusive packages for these occasions. For example, Artisans of Leisure offers Celebration Tours for guests celebrating a personal milestone. While these are often customized and tailored for the booking party, you can offer something special for guests that are joining you on their special day.

What Regular Tour Operators Can Do:

Ask guests if they are celebrating anything during the booking process so you can make arrangements for a complimentary gift, offer a gift certificate to an area restaurant, or provide a discount on the current booking or future booking; make arrangements for complimentary snacks or a handwritten card from staff specifically for those guests to celebrate with them on their special day; offer private tour experiences at a higher rate for special celebrations.

Ask guests if they are celebrating anything during their booking process so you can make arrangements for a special surprise for them

5. Child-Friendly Activities and Experiences

A growing need in the luxury market: kid-friendly activities with traveling families, which includes complimentary childcare services or special activities for children as part of the trip.

What Regular Tour Operators Can Do:

Make recommendations for local childcare or daycare services for travelers that may need resources when traveling with the family—ask guests if they need recommendations for making arrangements during the checkout process; create family-friendly activities, itineraries, or experiences so guests can book with children in tow.

6. Combination Tours and Experiences

Some luxury travel operators give guests an option to "stack" multiple tours or add on another tour or experience for a truly memorable trip. For example, Butterfield & Robinson, a luxury biking and walking tour operator, offers a variety of "multi-activity" private tours to destinations around the world. These journeys may include everything from hiking trails and wine tasting experiences, to culinary tours and guided walks.

What Regular Tour Operators Can Do:

Give guests the option to book a second tour or activity at a discount to create their own package, or create multi-activity packages for guests that may want to enjoy two or more experiences in a single day.

7. Themed Experiences

From the Running of the Bulls in Pamplona to the world's largest jazz festival in Montreal, many guests are headed to a particular destination to enjoy an event or festival and will have some downtime in between event activities. Luxury tour operators build itineraries around these events to encourage guests to enjoy the event with a customized experience that might include a private guided tour of the grounds or venue, behind-the-scenes access, or other perks. For example, Jazz Cuba offers a Just the Jazz Festival Tour, during which guests enjoy world-class jazz at the festival in addition to guided tours around Havana and learning about Cuban culture.

What Regular Tour Operators Can Do:

You may not be able to set up exclusive access to event venues or festival grounds but you can create themed tours and activities to coincide with an event. For example, a boat tour operator at a destination hosting an annual boating or fishing competition might offer boat tours that include a ticket to the event and insider information about the history of the event. A snorkeling and scuba diving tour operator at a destination hosting a surf competition or annual beach festival might offer tickets to the event as an add-on to snorkeling or scuba diving experience.

8. Educational Experiences

Many guests book adventure tours and outdoor excursions specifically for the chance to experience something they've never experienced before or try something new — they are getting out of their comfort zones. Some of a luxury tour company's offerings might include fun, educational experiences alongside the activity — cooking demonstrations, hands-on classes, and skill-building activities — to provide guests with an even more personalized experience.

What Regular Tour Operators Can Do:

Give guests a chance to go home with a new set of skills or learn something new alongside their adventure experience. For example, a zip line tour in the rainforest could include a jungle survival skills demonstration as part of the experience; a deep sea fishing tour could include a hands-on demo and tips for preparing fish for a meal. Think of ways to incorporate some type of relevant skill with the tour or adventure for a well-rounded experience.

9. Freebies and Souvenirs

Luxury tour companies typically have big budgets for gifts and other complimentary items that guests can take home with them—tote bags filled with bottled water, snacks, custom stationery, and other souvenirs. Gift baskets, welcome packages, and other gratis gifts are to be expected when guests are receiving the star treatment. For example, Just Spas and Adventures offers a variety of spa getaways with complimentary spa credits and allowances, and a welcome gift at select resorts and destinations arranged directly by the company.

What Regular Tour Operators Can Do:

Provide a welcome amenity or souvenir as a thank you gift to all guests. This could be something as simple as a pen and notepad with the company logo on it, a small tote bag filled with snacks, or bottled water with your logo on the label.Creating unique guest experiences is always a high priority as a tours and activities business and there are several ways to deliver unforgettable customer service. Incorporate some of these approaches and strategies from luxury tour companies into your strategy to serve all of your guests in new ways.

As a tours and activities operator, you want to effectively communicate all highlights of the experience to your customers. That doesn't just mean detailed descriptions of what sets your tour or activity apart from the rest. It also means providing customers all the nitty gritty of the provisions and terms associated with the booking or reservation. For example, what happens in the event of inclement weather? What's your cancellation policy? How do you honor requests for a refund? Laying these—and other key elements of the transaction—out clearly in the Terms and Conditions section of your website can reduce conflicts, freeing you from certain liabilities when dealing with an unhappy customer.‍

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If you're unsure of how to start crafting your Terms and Conditions statement, use this guide to get you on your way.

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Basic Outline: Your Terms and Conditions Page

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First things first: Your Terms and Conditions page or section needs to begin with a brief introduction stating the full company name, address of headquarters, and the statement that this is a contract between the company and the customer. (If means allow, it may help to speak with a small business lawyer to draft this section to identify all parties involved and use a professional tone throughout.)Take a look at IGLU Cruise's Booking Conditions page for a great example of a formal introduction identifying all parties and what the references throughout the Terms and Conditions page mean.From there, you'll need to cover at least the following sections to ensure your customers are fully aware of your policies:

• Bookings and Reservations
• Payment
• Changes and Cancellations by the Company
• Changes and Cancellations by the Customer
• Limitation of Liabilities
• Customer Special Requests
• Safety
• Behavior or Code of Conduct
• Complaints
• Data Protection

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In Depth: What to Include in Each Key Section

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While to some extent each section will need to be relevant to your particular type of tour and activity, you'll need to include specific details relevant to your target market so that you cover all of your customer's needs.Here's a breakdown of what to include under each section of your Terms and Conditions page.

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BOOKINGS AND RESERVATIONS

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Begin by outlining exactly what the booking and reservation process looks like both online and offline. Use a step-by-step guide that walks the guest through the process, providing an example of what happens when the guest books online, over the phone, or in person. This serves as your booking and reservation policy and should indicate that the reservation is a binding contract between the guest and your company once a deposit or full payment has been received.

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PAYMENT

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Outline all forms of payments accepted and your expectation of any deposits (if any). Also inform guests that they'll receive a confirmation email or message with a reservation number, an invoice of any remaining balances, and how much they will be charged if a debit card transaction fails or a check bounces.

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CHANGES AND CANCELLATIONS BY THE COMPANY

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This is where you can outline how you handle different situations and scenarios—say, if one of your tour guides gets sick or the trip is canceled because of inclement weather—and what options the customer has for re-booking or receiving a refund. Ideally, you want the customer to re-book for another date or choose another trip you have available, so make sure you encourage that in this section.

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CHANGES AND CANCELLATIONS BY THE CUSTOMER

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Identify what your policies are for refunds before your cancellation period, and how you handle cancellations overall. This varies significantly from business to business, so present a table with a breakdown of acceptable timelines of changes and cancellations, along with the amount that will be refunded. Outline exactly what the customer has to do to request a cancellation, refund, or changes to their booking. Do they need to call or email you directly? Send or fax something in writing? Be as clear as possible about what the process is so there are no questions.

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Outline exactly what the customer has to do to request a cancellation-be as clear as possible

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Take a look at this summary of the cancellations and amendments policy by Walks of Italy, a tour operator that provides a variety of tours of Italy. A snippet from their policy: "For cancellations made between 4 and 30 days (in Venice, between 8 and 30) prior to tour commencement: Cancellations subject to a $10.00 USD per person cancellation fee."

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LIMITATION OF LIABILITIES

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This section needs to contain the legal information related to compensation in the event a guest dies or becomes injured or ill before they can take the trip. You will need to clearly state how—or even whether—your company provides compensation, or if you can offer guidance in the event that this situation occurs. The goal of this section is to clearly express what you are and what you are not responsible for in the event of unforeseen circumstances.

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CUSTOMER SPECIAL REQUESTS

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List here any specific policy or guidelines for handling customer requests, such as accommodating travelers with disabilities, food allergies, and other situations that may interfere with the activity. Encourage customers to contact you directly (in writing or via email) at least a week or more before the booking date to make any special requests.

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SAFETY

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Safety clauses for tours and activities operators will vary significantly depending on the type of activity taking place on land, water, or air. But you'll need to include information on what your safety protocol is, what state safety rules and regulations you are in compliance with, and how guests can best protect their personal safety, health, and well-being by being adequately prepared for the tour and experience. Include a disclosure that states that the company is not responsible for any health issues, accidents, and other safety-related issues that occur, so the traveler must assume full responsibility for any injuries or health issues that arise. Again, working with a lawyer to identify specific situations relevant to your tour or activity operation will help to identify who is responsible in the event of an accident.

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BEHAVIOR OR CODE OF CONDUCT

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Highlighting the fact that you expect customers to behave responsibly during the trip, refrain from drinking alcoholic beverages (unless they are served as part of the trip), and to respect other guests and the tour guide throughout the trip, are all important points to list here. Creating a simple and straightforward code of conduct that applies to all guests can help to set a standard and expectations on behavior.Also, outline what steps you'll take if a guest fails to follow the basic behavioral codes of conduct. For example, the tour guide has the right to ask a guest to leave the tour or activity if they are not behaving responsibly. The company may also have the right to cancel all future bookings or reservations by a disruptive customer at their discretion.

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COMPLAINTS

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List the basic steps a customer can take to file a complaint in the event they are unhappy with the tour or need something resolved during the tour. This section can include a customer service phone number and email address, as well as step-by-step directions for filing a formal complaint when the customer goes home.

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DATA PROTECTION

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If you collect data from your customers, such as their email address, IP address, or other information for marketing purposes, make sure to include your data protection and privacy policy somewhere in this document. Entrepreneur Magazine recommends checking to see whether your state laws require full disclosure of the privacy policy, such as the California Online Privacy Protection Act of 2003.

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OTHER CONSIDERATIONS

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Some other topics you may consider adding to your terms and conditions pages are:

• Publicity and image use rights—all photos taken by the company during a tour are the company's property and may be used for marketing purposes without the customer's permission
• Email communications policy—agreement to receive emails from the company about a reservation, company updates, special offers, etc.
• Accuracy of information listed on the website—website material or content can be changed at any time at the company's discretion

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Your Terms and Conditions page needs to be clearly visible on your website and needs to be reviewed by the customer before completing a booking or signing a contract for a reservation. Make sure to include a link to this page during the checkout process so the customer has a chance to review it before they are able to complete the booking. If you are completing the transaction in person, have a physical copy of this document available for the customer to review and sign before they complete the reservation. This way, everything is documented and there are no questions.

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Read about Dylan's Tours and how they became one of the largest operators in San Francisco

The tours and activities industry is a competitive one, as, according to IBISWorld, there are more than 2,400 tour and activity businesses in operation today. The best tour guides in the world know how to develop creative tour itineraries and packages that appeal to their ideal customer.To truly break out from the crowd, you'll need out-of-the box ideas for different tour packages and experiences, and explore different ways tour guides can connect with their groups. Here's a closer look at a few things the best tour guides in the industry have in common, and how you can start implementing them to gain notice.

Fully Engaging Guests in the Experience

Instead of just narrating the same script to the group or having guests wait until the end of the tour to ask questions, the best tour guides engage guests along the way. This could be something as simple as handing out binoculars to share a bird watching experience or by making a pit stop at a local historical site where the owner can talk directly with guests. Spontaneous and "off the script" moments like these prevents your tours from becoming a cookie-cutter experience.For example, True Japan Tours offers immersive experiences to learn about Japanese culture and traditions with guides that provide insider knowledge and tips for making the best of the experience. Their Tokyo Fish Market Morning Walk includes a tour of the fish market to pick out the best tuna and the option of participating in a sushi-making session that same day. The company also offers a Sumo Wrestling Morning Practice Watch where travelers are taken to a sumo stable and must observe all rules for watching the practice in true sumo tradition. The tour guides are there to provide guidance and explain the history of sumo wrestling before the event.

Action Item

Think of ways to engage travelers beyond the basic tour itinerary so that they get an insider's experience from the tour guide or locals. Steer away from scripts, allowing guests more chances to ask questions, and for spontaneity to occur.

Teaching a New Skill

Many travelers are more interested in learning a new skill at a certain destination—such as deep-sea fishing, camping, or jungle survival skills—rather than going on a tour where they sit, walk, or ride through it passively. Tour guides that can combine their expertise, knowledge, and background to teach a particular skill can create an entirely new experience for guests. And, it will be one that your competitors won't be able to replicate easily.For example, if you offer a tour of a national forest or park, you could offer teaching the basics of forest survival with a series of bushcraft courses.

Action Item

Consider adding activities that you can break down into tutorials or lessons to share with your guests. For example, if you offer hiking tours, offer a beginner's hiking basics course or survival course as an add-on or as part of the experience. If you offer eco-tours, teach guests how to handle the boat or operate an ATV. Package the tour with a lesson to add extra value to the tour.

Add activities that you can break down into tutorials or lessons

Offering Built-In Interactive Experiences

Find unique ways for guests to participate and engage in the tour experience. Interactive activities, such as building something, participating in a group game, or watching a live demo during the tour are a few options. Fremen Tours offers multi-day tours through the Bolivian rainforest and the jungle tours include a night hike, time for making crafts and jewelry out of supplies sourced from the jungle, and a rainforest "fruit tasting" event. These are all interactive experiences that are unique to the jungle and rainforest, allowing guests a chance to enjoy a truly unique experience.Whole Journeys is an experiential travel company developed by Whole Foods Market. The company creates travel packages to locations where certain foods are sourced so travelers can learn about the local culture and food, participate in face-to-face interactions with local producers and artisans, and even learn some new cooking skills or tips along the way. These are highly-interactive and, again, immersive experiences that make them incredibly appealing to the avid traveler.

Action Item

Create tours and itineraries around a specific activity unique to the area or site you're visiting. Make sure to highlight these interactive experiences as the main focus of the tour and use that across all marketing materials.

Providing Multi-View Experiences

Consider expanding your tour offerings to give guests a chance to enjoy a traditional experience, such as a zip-line tour, guided hike, or other outdoor adventure tours from a fresh perspective. For example, Jungle Surfing Canopy Tours not only delivers a breathtaking canopy tour experience through the rainforest, but gives guests a chance to see the rainforest from several different angles by flying and landing over six different platforms over the course of the tour.The goal of having this type of tour circuit is to give guests a chance to see the rainforest from multiple perspectives—not just a traditional canopy tour experience that takes you from point A to point B. Guests enjoy an interpretative talk on each platform and experts control the speed and flight from each platform to ensure an optimal experience.

Action Item

Create tour experiences with a unique take on the standard tour. For example, paddle boarding experiences can be coupled with yoga paddle boarding for athletes. Kayaking tours might be coupled with a nature hike of the destination you are kayaking around so that guests can enjoy the experience on both land and water.As a tour and activities operator, you want every experience with your tour company to be a positive and memorable one. Being creative with your itineraries and adding unique experiences to your lineup each season can make that possible. Consider these different ways to enhance your guest experience and attract more business each season.

As a business owner, you've probably heard that your most valuable asset is your time. The more time you have the more you can affect positive changes in your business. Yet often times as a business owner, you end up swimming in a sea of minutiae—from late night accounting to early morning emergencies to endless hours spent manipulating appointments—which is why it's more important than ever to automate and systematize what you do.Generic software like Google Calendar, Outlook and others fall short when it comes to the nuances of online activity and rental businesses. On the flip-side of the coin, many other solutions concentrate so much on the customer experience that they lack the nuts-and-bolts features needed to create a smooth operation in the back office.Sure you can have a streamlined booking experience for your customers, but what good is it if you don't have the tools to deliver a great experience once the customer booking experience is completed?Here are six absolute must-haves in any online booking software you pick for your operation.

1. Activity, rental, or both?

Many online booking systems are built primarily for tour and activity merchants, leaving rental merchants (or even those who provide both activities and rentals) to handle the rental portion on their own.When you pull up the calendar feature of your online booking software, it just makes sense to have the option to view all areas of your business so you can manage staff, inventory, and time accordingly. Even if you don't currently offer both, your business may evolve in the future, and your software should be able to handle potential changes you make in the direction of your business. For example, in the screenshot below activities, tours, and rentals are all brought together in one integrated solution.

Your online booking software should make expanding into activities, tours, or rentals a no-brainer.

Your online booking software should make expanding into activities, tours, or rentals a no-brainer.

2. Overall business visibility at a glance.

While your employees may rely heavily on the dashboard of your booking system (or on a calendar planner) to prepare for upcoming events, it's crucial to be able to see more than just appointments on your calendar. For example, in the screenshot below, the standard calendar incorporates a view of availability and capacity, along with bookings you've already made.Your calendar shouldn't just tell you what events are happening (that's what free tools like Google Calendar are for); rather, it should give you an overview of everything you need to know so you can stay on top of things.See Also: 9 Effective Marketing Strategies for Tour and Activity Operators

3. Ability to dig deep, organize, and filter quickly

While overall visibility at a glance is an extremely helpful calendar feature, it is also important that you're able to view tours and activities differently from rental equipment.The calendar should have filtering capability that allows you to quickly and easily manage these two very different types of services in your business. This means the software should allow you to view activities and rentals separately, or eliminate one completely from view if one isn't needed (i.e. if you don't offer rental equipment, you should be able to avoid having that clutter up your visual area).Note that in the case of rental equipment, the software should allow you to group similar equipment together for ease of booking and management.

4. Simple navigation and easy last-minute booking features

Activity and rental merchants are no strangers to call-ins and walk-ins. When taking that call, you should not only be able to glance at the calendar and dig into specifics as needed, but you should be able to book that slot the moment the customer says they're interested.Your calendar should also have a quick and easy way to create new bookings on the fly. This way your employees can offer quick service and keep customers happy (and close quickly on new sales opportunities).See Also: The Advantages and Disadvantages of Online Booking SystemsFor example, if a customer calls in and asks if they can book something last minute, that particular time window may not be available. Any industry-specific booking solution should allow you to quickly and easily identify alternative times or durations at your fingertips to close the deal (like in the screenshot below).

5. Painless blackout capabilities

If you're no stranger to managing rental equipment, then you know equipment breaks down or may not be available due to a season change. A critical component to any solution for your rental business must have the ability to prevent equipment from being rented from time to time.Taking equipment offline for periods of time is an absolute must. Any successful solution in this space must have three critical blackout capabilities:

• Blackout the business. For example, maybe you want to close business for a day or more due to an unplanned event (i.e. building damage, holiday, etc.)
• Blackout a tour or activity. For example, the t-shirt and shorts bike tour is closed for winter or no longer available.
• Black out a piece of equipment. For example, one of the bikes you have is no longer available to rent because someone in a t-shirt and shorts bent the rim while riding on ice.

6. Seamless customer experience

Of course this goes without saying, but all of this has to come together in one simple, intuitive booking experience for your customers.

Conclusion

Your online booking software is arguably the most important solution your business will use. Since your calendar is used during each booking, a calendar that does it all will make your life easier when booking bike tours, renting kayaks, or planning your next escape room schedule.Remember that a business is something that runs when you're not there. To pull that off, you need software and supporting tools that are specific to the world of online tours, activities, and rentals. So before you get glassy-eyed with the customers' booking experience, make sure you're glassy eyed with your experience, too. Take the time for a much deeper look into the critical capabilities you'll need to successfully run your operation—from start to finish.With Peek Pro, the only online booking system that guarantees new customers, you'll have access to all of the features described above - and much more. Not only will you get our award-winning platform, you'll get online training, 24/7 customer support, and access to millions of potential customers who are looking to book an experience like yours.

Many tour, activity, and rental operators experience ebbs and flows in their businesses. For some, these cycles are dependent on vacation seasons, and for others, slow periods happen on weekdays when target customers are at work.Knowing how challenging these dips and spikes can be to navigate, we've asked several owners and advisors of tour and activity businesses to share their most creative and effective techniques for filling up spots. As temping as it may be to offer heavy discounts, the fact is that you're working hard to provide value and shouldn't need to cut into your bottom line. Here are some of the most valuable and out-of-the-box lessons that they've shared.

1. Approach new, unconventional, and untapped markets

Tip provided by: Eric Liguori, Vice President at the U.S. Association for Small Business and Entrepreneurship; Co-Director of the Entrepreneurship Education Project Professor at The University of TampaRather than encouraging business owners to offer deep discounts during the off-season (and off-days), Liguori helps business owners tap into new markets. One that he often recommends: independent and assisted living facilities."Most tour operators overlook these captive audiences thinking that residents are not a good fit for the experiences that they provide," says Liguori. "While some assisted living, and certainly some nursing home residents, may not be up to day trips or tours, almost all independent living residents are very much up to going on the tour, and most of these facilities have busing to get their resident groups to and from your tour destination."You can start by approaching these organizations' activity or facilities coordinators. Ask what types of activities residents might like to experience, and communicate how much your company can help enrich their lives."If you pitch a win-win-win situation where the tour company, resident, and facility benefit, it's an easy sell," says Liguori.The bottom line is that you should cast your net wide to find new types of customers—assisted living facilities are one option, and you could consider exploring communities of freelancers, students, and other groups with flexible schedules.See Also: 5 Strategies to Generate Customers Before Peak Season

2. Reduce your costs

Tip provided by: Aaron Evans, Director at Together TravelThere are two sides to any healthy business equation—costs and revenue.Tour and travel operators may jump to assume that they only control that they have is over how much they're earning—it's why small business owners may jump to offer discounts as a means to increase revenue volume. As Evans points out, however, it's important to focus on the cost side as well."Negotiate better deals with your suppliers," recommends Evans. "Our business, which provides holiday tours for young people in Europe, finds cheaper hotel rates during the week."

Negotiate better deals with your suppliers to cut your costs

With this approach, tour and activity operators can pass cost reductions on to potential customers. So you can offer a discount without cannibalizing your margins.

3. Get creative to fill up spots

Resist the pressure to reduce your margins, and find new ways to offer value to your target audiences. Explore new local markets, generate new savings opportunities by cutting costs with suppliers, and build your visibility within your local community. The "how" is entirely up to you, and we'd love to hear how you've experimented with these tactics. Share your thoughts and experiences in the comments section below.

Whether you're rewarding loyal customers for repeat business or enticing people to give you a try, there are plenty of reasons to offer promotional codes for your experiences. The best reason, though, is that customers want them. The majority of adult Internet users—more than 100 million people—redeem online promo codes, and 54% of travelers search for coupons while on vacation, according to research by eMarketer and ILoveCoupons.com.So if offering promo codes is great for marketing, how do you get them into your customers' hands? Here are 10 ideas—some traditional and a few creative—for distributing your promo codes and boosting your bookings.

1. Social media

Twitter followers and Facebook fans have already expressed an interest in your business, making these social media platforms the perfect place to post coupon codes. More than half of travelers use social media for inspiration, and half of travel companies say that social media has been directly responsible for bookings, according to Tnooz. Post promo codes as a regular part of your status updates, and track this platform as part of your marketing efforts.

2. Your email list

If you send out e-newsletters, include promotions that are exclusive to your subscribers. Emails that contain a coupon have an average open rate of more than 14 percent, an increase in unique clicks of 34 percent, and a transaction completion rate increase of 27 percent, according to Experian Marketing Services's Email Benchmark Report.

3. Partnerships with hotels and restaurants

If your business attracts travelers, why not work together with other businesses that serve this market? Print coupons that can be handed out at local hotels and restaurants. Better yet, partner to create special offers. For example, you can create a getaway package with a hotel that includes your tour or activity and a two night stay. Or work with an area restaurant to create a promotion that includes your tour or activity and lunch. The more value you can offer customers, the more excited they will be to book with you.

4. Bloggers

Enthusiasts who blog about your industry or location love to give things to their readers. Offer a special discount code that is exclusive to their blog. Make sure you create a call to action by including an expiration date to your deal.

5. Local tourism boards

Check your local tourism board to see if it has listings for area tours, events and rentals. If so, offer a special discount code for their visitors. OC Helicopters, a company that offers helicopter tours of California's Orange County coastline, offers a 35-percent discount on three of its tours by posting discount codes on Caladventures.com, an online resource for fun adventures.

6. Thank you gifts

After a customer participates in your tour or event or books a rental, thank them by offering a discount on their next purchase.

After a customer participates in your tour or event or books a rental, thank them by offering a discount on their next purchase.

You can hand out a code on the spot, or send a follow-up email inviting the customer to come back. If they had a great time, chances are they'll take you up on your offer.

7. Coupon websites

Submit your promo codes to sites like Retail Me Not that offer consumers lists of discount codes. Nearly three-quarters of consumers search online coupon sources to look for discount codes, according to a study published in Internet Retailer magazine.

8. Mobile billboards

Don't underestimate the power of the visual ads. Drum up business during your slow period by hiring a mobile billboard company that will drive around town advertising your business and code on its truck. The technique will get you noticed and you just might fill up spots and rentals that might have gone unused.

9. Random acts of coupons

Give your employees cards that offer promo codes to be passed out at their discretion. Encourage them to give them to family, friends and strangers who look like they might enjoy your tour, activity or rental. These surprise discounts will brighten the day of both the giver and receiver.

10. Local newspapers

Reporters are always looking for interesting stories; why not call your local newspaper and tell them about your latest tour or event? Then partner with them to provide a special discount code for their readers.With an online booking software like Peek Pro, you can create, manage, and start allowing customers to redeem promo codes in just a few clicks. Learn more below.