It's growing increasingly important for websites to be mobile-friendly. Research from Google found that 72% of mobile users say mobile-friendly sites are important to them, with another 50% saying that even if they like a business, they'll use them less often if the website isn't mobile-friendly. And this is especially crucial in the travel industry, in which there was a 50% increase in mobile use across business and leisure travelers, with 30% relying purely on their mobiles to make last minute bookings, according to BuzzCity>. On top of all that, Google now factors in mobile-friendliness to determine where sites appear in search results.Now that you know why a mobile-friendly site is important, let's explore how to get it that way.

1. Assess your current site to identify any needed changes.

First and foremost, you need to determine how well your site already accommodates mobile users. Google offers a simple online tool that will analyze a web page and report any mobile-related design issues. Your site may already meet the basic criteria required by Google, or may just need a few relatively simple changes. (If changes are needed, the tool will walk you through the technical guide that tells you how to correct the problem issues.)In addition, you can also use Google PageSpeed Insights to identify issues that may be slowing down your page loading times—which is one of the most common “fatal flaws" of web pages that don't work well for mobile users.

2. Choose a responsive design.

The best (and most popular) approach to making a site mobile-friendly is to choose a responsive design. A responsive design is one that automatically adjusts to accommodate whatever device the visitor is using. There are many responsive themes and templates available now for Wordpress, HTML5/CSS3, and other frameworks—including a number of free options.How much time and effort will be required to convert an “unfriendly" site to a more mobile-accommodating one will depend on a number of factors, including the specific design elements of your existing site. The older your current site is, the greater the odds that it was created using elements or platforms, such as Flash, that are now outdated or don't interact well with mobile devices.

The best approach to making a site mobile-friendly is to choose a responsive design

3. Keep things simple.

One of the most common ways that businesses cause problems for mobile users is by loading up a site with lots of fancy bells and whistles. This can create unnecessary clutter that crowds the page and makes navigation difficult. Equally problematic: It can also drastically impact page-loading speeds. A site that is slow to load is very frustrating to mobile users (and users in general) and is one of the top reasons they will abandon your site before even checking it out. In fact, Kissmetrics found that 40% of shoppers will abandon a site that takes more than three seconds to load. The data also found that a one-second delay in page response can result in a 7% reduction in conversions. Providing a simple, scaled-down site will help optimize load speeds and make things easy and efficient for mobile users.Bonus tip: Pay attention to the content formats on your site. Video, in particular, can be tricky. Some types of video won't play properly (or won't function at all) on mobile devices. Double-check that any video content on your site is playable on mobile devices. Older, Flash-based videos are a common issue and generally won't be viewable on mobile devices. Videos published on major sites such as YouTube and Vimeo typically have a mobile-friendly embed code for sharing.

4. Put the central focus on the call to action.

Consumers today tend to have short attention spans and want to accomplish tasks quickly. This is particularly true for mobile users. Put the most important information—like contact details and how to book—front and center. Also, if there's a primary action you want visitors to take, such as booking a reservation, that must be prominently highlighted in a central location where it is easily visible. Using online booking software, such as Peek Pro makes this goal easy to achieve by adding a prominent button to your site, where visitors won't be able to miss it.Making your site mobile-friendly may take a little bit of time and work. But just consider how much of your potential business likely comes via mobile channels these days, and you'll see it's in your best interest to do everything possible to provide a smooth, efficient experience for users of mobile devices.

There's a reason camping trips become family traditions: It's the bonding that occurs from being away from the daily grind. It's the people you meet. It's the memories formed that will last a lifetime. And these all come about through one thing: the unique traditions and activities campgrounds organize for their guests.Campground owners are constantly discovering new ways to inject thrill and excitement into traditional campground activities to make camping trips more exciting than ever. Here are ten unique campground traditions and activities.

Camp Towanda in Honesdale, Pennsylvania

Health and nutrition are two pillars upon which Camp Towanda has built itself. And the campground's owners found a perfect way to blend that philosophy into a memory-making tradition: Watermelon League, an annual summertime event in which campers compete for prizes in a watermelon eating contest. It not only encourages campers to make healthy eating choices (one of the camp's core goals) but also creates lasting memories for competitors.

Health and nutrition are two pillars upon which Camp Towanda has built itself.

Campgrounded, which has locations in CA, NC, NY, and TX

One way to bring campers together: team spirit. And Color Wars, a traditional camp activity that divides campers into different teams, is the perfect game to facilitate that spirit. In Campgrounded's Color Wars, there are four teams: red, yellow, green, and blue. Players from each team show off their skills in an array of creative activities like relay races, capture the flag, scavenger hunts, trivia, egg roulette, frozen t-shirts, and more.

KOA Meadville in Meadville, Pennsylvania

The Brookdale Family Campground bases its big event around the campground's lake. The Duct Tape & Cardboard Boat Regatta, a Brookdale staple since it was invited to join Kampgrounds of America (KOA) in 2011, is a wacky, fun-filled event in which campers assemble boats made of cardboard and duct tape and race across Wagon Lake—all for different prizes.

Buttonwood Campground in Mifflintown, Pennsylvania

Who doesn't love chocolate? Buttonwood Camp holds an "Everything Chocolate Weekend" complete with chocolate sundaes, nighttime chocolate candy hunt, and a chocolate pudding slippery slide. They sure do know how to have fun—all while appealing to your taste buds and appetite.

River's End Campground & RV Park in Tybee Island, Georgia

Every year, River's End Campground morphs into Pirates of the Caribbean-mode during its Tybee Island Pirate Fest. The event lasts a whole weekend and includes a pirate costume contest, treasure hunt, parade, fireworks, and more. Sounds like a great time the whole family can enjoy.

Point Cabins & Camping in New Castle, Pennsylvania

This May, Rose Point Cabins will hosts its 4th Annual Cornhole Tournament. Cornhole is a favorite game at campgrounds across the country. For those unfamiliar, cornhole is an American pastime game, in which players toss bean bags aimed at two cornhole boards that sits approximately 30 feet apart. The player to reach 21 points first wins.

Rockbrook Camp in Brevard, North Carolina

Arts and crafts are a campground favorite. Rockbrook Camp lets campers show off their artistic abilities with tie-dye and other arts and craft activities, while also creating mementos and keepsake memorabilia. Your arts and crafts events can be coupled with a talent show, costume event, and other unique event ideas.

Digital Detox (by Campgrounded) in Anderson Valley, California

"Calling all urbanites. Stash away your cell phones and tablets upon arrival and reconnect with your inner child." These are the rules at The Digital Detox Camp, a campground where adults go to unplug from the everyday stresses of city life. Follow their lead and create your own digital free zone—even if it's zoned to a small designated area, or just for a day or weekend.Each year for Father's Day weekend, Indian Trails has its annual Hawaiian-themed Pig Roast weekend. The campground's owners put together a series of activities for kids and their families to enjoy such as a pig roast, arts and crafts for kids to create gifts for dad, a bean bag tournament, and close out the weekend with free coffee and snacks for dads.These are only a few ways that campground owners are organizing festive events for campers. As an owner, you may want to borrow from any one of these event ideas—but be creative and put your own spin things. Host activities in honor of a holiday or create an event and make it an annual occasion. Camping is supposed to be fun. So, be quirky, wacky, and just plain weird to make your events memorable and your campground a legacy in the lives of the families you host.

If you're looking for a solution to manage your campground and RV bookings, as well as your activities, check out Peek Pro.

Marketing your campground is a tough task. Not only do you have to make yourself known to campers and RVers near and far, you also have to distinguish what makes you a must-visit spot. To develop the most effective marketing campaign to set your campground apart, here are 9 tips to consider.

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1. Partner With RV Dealerships And Other Businesses In The Area

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Co-marketing your campground may be one of the most effective ways to gain more exposure in the local area and reach your target market. Think about it: If someone's shopping for an RV, they'll also be needing destinations to explore! Contact RV dealerships (both local and outside your city) to see if...

• You can take some brochures there yourself, or mail them there, to be placed in the lobby
• Your information can be included on the RV dealership's website
• Your information can be featured in any email newsletters, or direct mail pieces the RV business mails to their customer base

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When marketing your business locally, share the spotlight by talking about other businesses that your target market may be interested in patronizing at some point during their stay. For example: You could promote complementary businesses, such as area grocery stores, grocery delivery companies, recreational supplies stores, and locally-owned gas stations.It's also effective to print out a pamphlet of "Things To Do" in the area to distribute to your guests. Local business owners may reciprocate by posting flyers of your campsite around their business, recommending you to patrons, or simply including you in some of their marketing materials.

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2. Participate In Local Events

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Increase your visibility by demonstrating your dedication to the local community. Sponsor charity events in your town, set up a booth at area festivals, and contact local media to get your business known. This can be an effective way to expand your local presence and stay "top of mind" for locals and residents that may be planning a staycation or looking for area campgrounds for a short weekend retreat.

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Increase your visibility by demonstrating your dedication to the local community.

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3. Promote Incentives on Facebook

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“Think of ways to cater to your guests’ core needs during a camping trip, and make sure to promote these extra services and incentives in all your marketing materials.”Campers who are comparing offerings from different campsites in the area may be more likely to pick yours when there is an added incentive, such as a discount for extended stays, a free breakfast at an area diner or restaurant, or complimentary services such as laundry service or grocery delivery. Think of ways to cater to your guests' core needs during a camping trip, and make sure to promote these extra services and incentives in all your marketing materials. Use Facebook to promote these special offers and encourage fans to share these posts with friends to broadcast the news to a wider network.

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4. Don't Forget These Tried-and-True Marketing Tactics

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Traditional marketing tactics can also generate some extra business. Try these out:

• Distribute colorful brochures, flyers and pamphlets about your campsite: It worked for the lemonade stand when you were 7, and it's still an effective way to generate business today.
• Build your customer email/mailing list: Collect names and addresses of prospective customers at every opportunity. Whether the customer calls the campground with questions or requests information online, make sure a staff member notes their name and address to enter it into a database. Building your email database lets you send targeted emails about upcoming specials, your campground, and other news, which can generate more business and help you stay in touch with your customers. For more best practices on growing and managing your email list, read on here.
• Buy a targeted mailing list: You can also purchase targeted mailing lists from marketing companies that have collected names and addresses from customers who opted to receive information.

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5. Tap Into Local and Online Media

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Consider writing a series of articles about things to do in the area, the benefits of camping, and other lifestyle topics for local magazines and newspapers that will allow you to include your contact information within the article. Alternatively, reach out to local bloggers or online publications to do a writeup about your campground. This can help you gain some local exposure and encourage readers to contact you for more information.

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6. Attend Trade Shows And Travel Events

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Set up a booth at RV trade shows, travel shows, and lifestyle events in bigger cities near your campsite. You can collect contact information of booth visitors to build your mailing database at these events; meet RV dealership owners and other industry professionals; and also promote your campground with brochures and flyers. If you use a camping reservation software, you can even promote your online booking abilities and encourage mobile bookings onsite.

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7. Get Listed In Local Online Directories

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“Make it easy for people looking for a campsite in your area to find you via online search.”Make it easy for people looking for a campsite in your area to find you via online search: Get listed in online directories like Google, Bing, and Abaco (formerly Yahoo! Small Business). With Google, your business name will show up on the first page or first few pages of Google Search results and on Google Maps free of charge. Some of the most widely-used and visible directories to get listed on include: Google Places, Bing, Abaco Small Business, and Superpages. You can submit your listings for free, and will show up in the directory within a few hours of submission.Another online tool to help attract more customers: get listed on campground and RV review sites, such as RVParkReviews.com.

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8. Reach Out To The State's Visitor's Bureau

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Consider how many travelers will be searching for campgrounds in your area by using the state's visitor bureau website. Get listed on the main website and inquire about any marketing opportunities available in newsletters, brochures, and direct mail pieces the visitor bureau sends out regularly.

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9. Run Online Ads

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Pay-per-click advertising (PPC ads) are another option for securing a high placement on search engine results pages. Your ads will appear in the "sponsored" section of the first page of Google or Bing search engine page results. Simply select keywords that your target market may be using to find you, such as "campgrounds in [your city]" or "camping in [your city]," or perhaps "RV parks in [your city]." You only pay for the ads that get clicks—hence, pay-per-click advertising—so you can control your daily spending and tweak your ads as you go for maximum impact.From increasing local presence to generating interest on Facebook, there are several ways campground and RV park owners can target customers. Use these tips and strategies to promote your business through multiple channels and confirm more reservations season after season.

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Read about Malibu Riders and how they increased their revenue with Peek Pro

In the tour industry, there are few roles more important than that of tour guide. Guides--with their vast knowledge, passion, and enthusiasm--inject life into tours. And good guides can transcend the cultural barriers that many long distance visitors face, bringing entire groups together and leaving them with exhilarating experiences and a new understanding.So, when it comes to finding the right guides for your business, just where do you look for a pool of certified, experienced guides with outstanding personalities to lead your tours? Here a few leads.

1. Tour Guide Community Websites

Though tour guide community websites—such as Tours By Locals, Siroube, and Who's My Guide—are typically used to pair individual guides with travelers seeking guided tours, the sites will also allow tour operators to join and contact local guides to pitch job opportunities. There are few places that make it easier to view licensed, qualified guides in your area and message them all at once.

2. Tour Guide Associations

There are several large tour guide associations you can join that will allow you to post job listings on their sites and newsletters to connect with local guides. These organizations exist on all levels, including international, national, and local. For instance, there is the World Federation of Tourist Guide Associations and the National Federation of Tourist Guide Associations. Local guilds include the SF Tour Guide Guild, Guild of Professional Tour Guides of Washington, DC, and The Professional Tour Guides Association of Houston. To find an organization in your community, simply Google "tour guide guild [your city]."

3. Visitor's Bureau or Travel and Convention Bureau

Your city's local travel bureau will most likely offer a free partnership or paid membership where local businesses can join, attend events, connect with other members of the community, and gain access to job bulletin boards where you can post job listings. They may also be able to provide leads to qualified tour guides or companies already working with them.

4. Social media.

Post your job listing on your Twitter page using hashtags such as #tourguide, #tourismjobs, #tourguidejob, and #licensedguide. For instance, we used the hashtags #tourguide and #jobs and found several job postings. You should also be using these hashtags to find and follow tour-guide related Twitter pages with whom you can interact. For example, we found Guide Trip@guide_trip (a company that connects tour operators and guides) using the #tourguide hashtag.You can also type "tour guides [your city]" into Facebook. This will produce a list of local guides, who you can then message about job opportunities. You can also message and/or join tour-guide related groups or pages that already have a following of tour guides. For instance, typing "Tour Guide Jobs" will lead you to find Get Tour Guide Jobs, a tour guide job posting site, where you can post job listing directly on the page.

Post your job posting on Twitter and Facebook to reach more potential tour guides

5. Use LinkedIn.

Create a company page, then create a job posting that links to your company's careers page or a job application. Once that's done, conduct an advanced search for "People with tour guide titles" or "Groups about tour guides,"and send invites to connect with people and groups of interest.

6. Coolworks.

Coolworks is a tour guide job network that acts as a virtual staffing company for tour guides and trip leaders. Tour operators can sign-up, create a profile, and after a brief verification process, create a job application and start connecting with applicants.This is a short list of ideas that will help you find a pool of qualified guides. To get the best results from your search, post your job listings using all of the above. And although you only have a need for a limited number of guides, create a database to keep records on all qualified applicants and let it be your go-to source for future hires. It will save you a lot of time and money on job listings and hiring a staffing company.If you've hired the staff, and now need a reservation platform to manage bookings and availability, check out Peek Pro.

Whether you're working with a large or tight budget, it pays to spend your marketing dollars wisely. That's why it's so important to make sure you invest in marketing and advertising strategies that generate the highest return on investment (ROI).These days, small businesses are spending approximately $6,800 on online advertising each year, and small and medium-sized businesses spend $17,000 per year on web marketing services, according to a report from Borrell Associates. Those dollars need to be poured into strategies that will connect your company to the most receptive audience and, in turn, help you drive more bookings.So to make sure you're spending your money smartly, here are some marketing strategies that have proven to have the highest ROI.

Paid Search Advertising

Online advertising is one of the fastest growing platforms in the marketing and advertising industry. Digital advertising encompasses everything from banner ads to pay-per-click advertising. It may benefit you, however, to focus on targeted ads versus traditional banner ads since 54 percent of users don't even click banner ads because they don't trust them, according to Bannersnack.As a tour and activity operator, you'll get a better ROI when you run ads on the Google Display Network (Adwords) where your ads appear on search engine results pages. Search advertising is more effective, according to the experts at HubSpot, because you can target your ads to appear on the search engine results pages of a particular audience. For example, somebody searching for “kayaking in [yourcity]" may see your ad on the sidebar or in the sponsored section of the search engine results pages. These ads feature a headline, two lines of copy, and a link or contact information. Since you can select your audience and customize each ad, you have more control over the entire process—and will generate more clicks that actually turn into bookings as a result.You can determine your return on investment using the Adwords dashboard. Ways to measure success of an ad include monitoring click-through-rate and conversion rates—the number of clicks that led to an actual booking. The dollar amounts will vary significantly by advertiser since each advertiser will use different keywords and target different audiences. But you can easily determine which ads are performing well because Google provides this data in real-time.

Facebook Advertising

Unlike other forms of online advertising, the minimum ad spend on Facebook is just $1 per day. The experts at Moz point out that Facebook ads are also the lowest cost per 1,000 impressions, averaging around 25 cents per 1,000 impressions. This means you can reach thousands of prospective customers with a targeted Facebook campaign even if you're working with a small budget. The question is, how effective will your Facebook ads be?One of the unique features of Facebook ads is that you can not only customize the entire ad with images and text, but you can also target different types of audiences. Your ad will show up in the right-hand sidebar on a user's news feed and you can include a link to your website, or even your booking page. Facebook allows you to select your audience based on a variety of factors, including age range, interests, and even Facebook pages they like. You could target your ads to 30- to 40-year-olds who live in your city and enjoy reading Travel + Leisuremagazine, for example. All Nipon Airways did exactly that with their Facebook advertising campaign, selecting keywords to target users interested in traveling and Japanese culture. Their ads had a 25-percent click through rate—1 in 4 users who saw the ad actually clicked on the ad, which means they were driven to the ANA website.

Direct Mail Advertising

Traditional advertising methods, such as sending postcards or letters in the mail, are a valuable way to reach out to your target customers. According to research from the Rochester Institute of Technology, direct mail-driven sales per $1 of advertising dollars equated to a $15.48 return in sales, whereas radio ads had a return of $8.09 and magazine ads had a return of $10.06.Whether you decide to send out miniature brochures featuring all your offerings, postcards with promotional offers, or a friendly letter in the mail, you'll generate interest in your company that may lead to reservations. Create materials that feature high-quality photos of your tours and activities and detailed descriptions of various packages and experiences. (We shared some tips on how to write powerful tour and activity descriptions for your website here.)No matter what type of print materials you send, make sure to include contact information and a link to your website so that the recipient has different options for getting in touch with you and making that reservation. Including a business card or a personal, handwritten note to say "welcome" can help to personalize the materials you send via snail mail, which will make you stand apart from the competition.

Sending postcards or letters in the mail will generate interest in your company and has a higher ROI than other advertising methods

E-Mail Marketing

The same research data from the Rochester Institute of Technology reveals that every $1 spent on email marketing generates $36.70 in sales. This is a significant return on investment for any small business owner.A recent Silverpop study reveals email open rates for the lodging and travel industry are almost 57 percent. For tour and activity operators, there is more than a 50-percent chance that the email will get opened and read by a customer—which, in turn, could lead to a click back to your website, redemption of a special offer, a phone call, or a confirmed reservation.We shared some valuable tips on how to grow your email list here so that you can start sending customized emails to your subscribers regularly. Making sure you capture emails from all customers at any point of contact and taking the time to send out monthly or biweekly newsletters can help you keep these customers engaged. You can use an online booking software program, such as Peek Pro, to capture emails and organize your lists for newsletter sends.From paid search advertising to email marketing, tour and activity operators can maximize their marketing and advertising dollars by investing in the most impactful strategies. Use these tips to create your marketing campaign for the upcoming season or year to help drive more business — even during the slower months.

It's more than likely that you followed your passion when you got into the tour and activities industry. But whether you're in the business of bike tours or the brewery business, your company is just that: a business. While every day is another chance to cash in on more fun and adventure, you're in business to make money. And with tour operators making up $7 billion of the $1.3 trillion travel and tourism industry, there's plenty of money to be had. But like any growing industry (there are now 2,400 tour operators in the industry), competition is getting tougher. To set yourself up to make the most money possible, follow these eight strategies to boost your success and your bottom line.

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1. Don't Compete on Price.

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Instead of trying to be the lowest priced tour or activity operator in the market, focus on being the most unique. Do you have exclusive access to a certain area? Focus on one thing and maximize your quality. While you should always keep an eye on your competition and understand price ranges for your market, the best way to stand apart is by being different.

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2. Generate New Leads Through Content.

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Companies with blogs gathered 68% more leads than those without, according to research by HubSpot. But you can't leave your blog stagnant. The study found that blogs start to impact lead growth once they have more than 20 articles posted. Blog posts should be optimized for keywords and include a clear call to action, such as a button that leads the reader to your booking page. Posts that contain those two elements increase conversion rates by 87%, according to HubSpot.

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3. Attract Customers By Using Social Media.

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B2C businesses using Twitter generate two times more leads than those without a Twitter account, according to HubSpot. Twitter users with several hundred followers had approximately twice as many leads as Twitter users with followers in the double digits. In other words, social media is a great way to attract new customers and engage existing ones—so it should be a priority in your overall marketing efforts.When posting on social media, make sure you follow the 80/20 rule, posting promotional information just 20% of the time, and offering valuable information, such as tips and industry news, 80% of the time. This approach will make you look like an expert in your field.

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4. Form Strategic Partnerships.

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One of the biggest mistakes business owners make is trying to do everything alone, according to Forbes. You will sell more tours and activities when you partner with other companies and suppliers. For example, add more value by combining offerings with a restaurant or spa. Or create alliances with other businesses and cross-promote your services. Make sure you work out the details in advance on how to price your events. For example, you can each discount your offerings by 10% to 15%, and sell the activity at a flat rate.

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You will sell more tours and activities when you partner with other companies and suppliers

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5. Invest in Employee Training and Engagement.

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Service with a smile isn't just a cliché; it impacts the bottom line. A study done by researchers at Bowling Green University and Penn State University found that customers who were served by smiling employees felt more satisfied by the overall experience and more likely to return. Make sure you properly train employees, even providing scripts to improve their performance. Empower employees to make their own decisions and create an employee culture of fun so the atmosphere spills over into the customer experience. A study by research firm McLean & Company found that organizations with highly engaged employees had an average three-year revenue growth of 20.1%, versus the average 8.9% revenue growth rate.

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6. Segment Your Marketing Based On The Time of Year.

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Use the season to decide which customer base to target. If you live in an area that has higher bookings during the summer, use this time of year to beef up tourism marketing to out-of-state visitors. Give your information to the concierge at local hotels, distribute information through tourism offices and reach out to influential travel bloggers.During the off-season, go after locals who are already in the area. Residents can be an often-overlooked source or revenue for travel and tour companies, but this market can be lucrative and recurring. Send a press release offering discounts on group events to your local news stations, advertise in community newspapers, and reach out to local organizations, such as scouts, church groups, and schools.

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7. Plan Ahead for Slow Periods.

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Based on prior year sales, identify low-demand periods and plan for them. For example, provide discounts on certain days of the week that are traditionally slow. Or fill spots by creating special group bookings that you plan for these off times. You can also use the slow season to work on your marketing. Send emails to customers who visited you asking for a review of your business; 52% of consumers trust online reviews just as much as personal recommendations, according to HubSpot. Or, send an enticing marketing campaign during the winter inviting customers to book their summer travel plans now—92% of vacations are booked at least a month in advance, according to BusinessWire.

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8. Focus on Existing Customers.

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Small businesses are realizing the impact of existing customers versus new customer acquisition. According to a study by research firm Manta, 61% of small business owners report that more than half of their annual revenue comes from repeat customers. Existing customers spend 67% more than new, according to Inc.com, so increase your emphasis on the customers you have. Collect client details such as email addresses, birthdays, and anniversary dates during booking—and constantly improve the quality of your offerings. Then reach out to customers through strategic email and social media marketing campaigns.In the increasingly competitive tours and activities market, it pays to focus on the best ways to increase your bottom line. So start hyper-focusing on these tips, whether it's fine-tuning your social media strategy or segmenting by type of year, and you'll see revenues balloon.

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Read about Dylan's Tours and how they grew their tour business into one of the largest operators in San Francisco.