Ever had a guest rave about your tour and thought, "I wish everyone could hear this!"?
Online reviews build trust like personal recommendations.
So, more reviews = higher trust, more bookings, and a stronger online reputation.
But most businesses don’t ask correctly, leading to missed opportunities. The right strategy fixes that.
In this guide, you'll learn when and how to ask customers to leave a review for tours and activities, tips, and what to say, along with 10+ real-life examples.
Let’s get started!
When and How to Ask for a Review
Asking for reviews isn’t just about when you ask. It’s also how you do it. Ask too soon, and customers might feel rushed. Ask too late, and they might forget.
Here are best practices on how to ask customers to leave a review:
The Best Time to Request Reviews
Response timing is key—ask at the right moment for better feedback.
Tip: Pick the right time to get the best and most honest feedback. So, don’t rush!
Tone and Wording for Review Requests
Your tone makes or breaks your request. Keep it polite, warm, and engaging. Don’t say, "Review us. It’ll only take a second,” as it sounds demanding and rushed.
Instead, persuade them by saying this: "We hope you had an amazing time on our tour! Your feedback helps us improve and helps future travelers."
This makes it more customer-focused, friendly, and engaging. A friendly, personal tone increases the chances that guests will actually leave a review.
Best Channels to Request Reviews
Different guests prefer different methods. Here are your best bets:
10+ Examples of Effective Review Request Messages for Tour Guides
Ever had a guest leave your tour with so much excitement? That’s the perfect moment to turn their enthusiasm into a good review. But how do you ask without sounding pushy?
Here are some examples to get good customer feedback:
In-Person Request Examples
Imagine this:
After a magical sunset tour, Sarah gathers her guests, still laughing and taking photos, and says:
“Wow, what an unforgettable evening! If you had a great time, we’d LOVE to hear about it. A quick review would mean the world to us!
Tell others about your experience with us. Just scan this QR code—it takes less than a minute!”
This review request feels warm and personal and prompts immediate action.
Email Request Templates
If you’re sending an email after the tour, make sure that you personalize it for each guest. Don’t say: "Thanks for choosing our tour. Leave a review here: [Link]."
Instead, add more context:
"Hi [Name],
We had an absolute blast with you on [Tour Name]!
From [mention a highlight like "spotting dolphins"] to [another highlight], you made it unforgettable.
If you enjoyed it, let the world know how we did!
Help future travelers by sharing your insights here: [Link].
Thanks for touring with us!
Hope to see you again soon.
Cheers,
[Your Name]
[Tour Company]"
See how engaging and welcoming the second one is?
SMS Review Request Examples
SMS is short, instant, and easy—ideal for quick responses. Add emojis for a human touch and urgency for fast action.
Try these messages:
- "Hope you enjoyed [Tour Name]! 🌍 Leave a review in the next 24 hrs & get 10% off your next tour: [Link]."
- "Thanks for joining us! ⭐Got 30 secs? Feel free to share your experience on Google: [Link]."
Social Media Review Request Examples
Social media is where your guests hang out, so meet them there! Platforms like Instagram, Facebook, and WhatsApp are perfect for friendly review reminders. Here’s how:
At the start of the tour, ask the guests to follow you on Instagram.
Then:
1. Post a guest’s photo (with permission!)
2. Add a Story Poll: “Best part of today’s tour? A) The Views B) The Adventure C) The Guide”
3. DM everyone who votes:
“Hey [Name], thanks for voting! Tell us what made your trip memorable. Highlight your favorite moments from the trip here: [ Link]”
Or you could also say, “Share a photo and a review on Instagram with #yourbusinesshashtag!”
Post an album of memorable tour moments and tag them, if possible. Then, share it to their account and send them a message to start a conversation:
“Hi [Name], thanks for joining [Tour Name]!
It was definitely a pleasure meeting you!
If you’ve got 30 secs, help us grow by rating your experience.
Feel free to express your thoughts on our Facebook page/website: [Link].”
Messaging your customers is a great way to build customer relationships.
Like text messages, make it simple and add a human touch with emojis. For example:
“Hey [Name], thanks for joining [Tour Name]! 🌟 We really appreciate it. Let us know what you loved about the tour here 🤩: [link]. It only takes 1 minute!”
QR Code Call-to-Action Examples
QR codes make leaving reviews quick and easy. Guests just scan–no need to type links.
- On-Site Signage at Check-out, Tour Endpoints, or Tour Vehicles: “Enjoyed your experience? Scan here to leave a review!”
- Brochures & Maps: “Loved the tour? Let us know! Scan here to share your experience.”
- Receipts & Tickets: “Thank you for touring with us! Got a minute? Scan here to share your thoughts.”
- Email Signatures: “Enjoyed your experience? Share your feedback—just scan here!”
MDL Marinas Group used QR codes to collect 900+ emails in just 3 weeks.
“It seems that everyone is happy to scan and access the QR codes.” – MDL Marinas
And guess what? Even guests over 55 had no trouble using them! QR codes make review collection effortless for all age groups.
Automating Review Collection for Consistency
Manual review requests are slow, inconsistent, and easy to forget, which leads to missed opportunities. Automation fixes this.
- Manual: Requires constant follow-ups and often gets ignored.
- Automated: Sends timely, personalized requests effortlessly.
Timely requests boost conversions with less effort. In fact, 65% of customers leave reviews when asked promptly.
Why Customer Reviews Matter for Tours and Activities
Customer reviews influence 63% of travelers and boost SEO. Businesses with 50+ Google reviews also rank 20% higher, proving that reviews build trust and drive bookings.
Take Ocean Blue Tours in Hawaii. They struggled with slow bookings until they started asking for reviews. This raised their TripAdvisor rating from 4.2 to 4.8 in six months.
The takeaway? More reviews = more trust, higher rankings, and more bookings.
What to Avoid When Asking for Customer Reviews
Imagine finishing a relaxing sunset cruise only to get this message: "Hey, leave us a 5-star review ASAP. It’ll help us a lot!"
Feels pushy, right?
Compare that to: "We hope you loved your sunset cruise experience! Your feedback means the world to us. Feel free to leave a review on our website [link]."
A warmer, genuine request encourages positive responses, leading to more reviews and better engagement.
Asking for reviews seems easy, but if done wrong, it can backfire.
Avoid:
- Demanding reviews.
- Sending generic review requests.
- Asking for reviews at the wrong time.
- Ignoring negative feedback instead of addressing it professionally.
- Overloading customers with multiple review requests.
- Offering incentives in exchange for positive reviews (violates platform policies).
- Using confusing review links.
- Failing to follow up after the initial request.
Authentic, respectful requests build trust, boost feedback, and enhance credibility.
Key Takeaways
- Immediate post-tour requests and friendly messages yield more positive reviews.
- Use different channels for review collection, depending on your target audience.
- Automation tools can help you collect reviews with minimal effort.
Frequently Asked Questions
Can I Ask for Reviews on Multiple Platforms?
Yes. However, avoid overwhelming customers with multiple requests on different review platforms. Instead, give them a choice by including links to different review sites in a single message.
Can Customers Edit Their Reviews After Posting?
Yes! Platforms like Google, TripAdvisor, and Yelp allow users to edit reviews by logging in and selecting ‘edit.’
What to do If a Customer Leaves a Fake Negative Review?
Flag the review as inappropriate on Google, TripAdvisor, or Yelp and submit evidence (e.g., booking records) to support your claim. If not removed, respond professionally. Clarify misinformation and show transparency to build trust.
Table of contents
Ever had a guest rave about your tour and thought, "I wish everyone could hear this!"?
Online reviews build trust like personal recommendations.
So, more reviews = higher trust, more bookings, and a stronger online reputation.
But most businesses don’t ask correctly, leading to missed opportunities. The right strategy fixes that.
In this guide, you'll learn when and how to ask customers to leave a review for tours and activities, tips, and what to say, along with 10+ real-life examples.
Let’s get started!
When and How to Ask for a Review
Asking for reviews isn’t just about when you ask. It’s also how you do it. Ask too soon, and customers might feel rushed. Ask too late, and they might forget.
Here are best practices on how to ask customers to leave a review:
The Best Time to Request Reviews
Response timing is key—ask at the right moment for better feedback.
Tip: Pick the right time to get the best and most honest feedback. So, don’t rush!
Tone and Wording for Review Requests
Your tone makes or breaks your request. Keep it polite, warm, and engaging. Don’t say, "Review us. It’ll only take a second,” as it sounds demanding and rushed.
Instead, persuade them by saying this: "We hope you had an amazing time on our tour! Your feedback helps us improve and helps future travelers."
This makes it more customer-focused, friendly, and engaging. A friendly, personal tone increases the chances that guests will actually leave a review.
Best Channels to Request Reviews
Different guests prefer different methods. Here are your best bets:
10+ Examples of Effective Review Request Messages for Tour Guides
Ever had a guest leave your tour with so much excitement? That’s the perfect moment to turn their enthusiasm into a good review. But how do you ask without sounding pushy?
Here are some examples to get good customer feedback:
In-Person Request Examples
Imagine this:
After a magical sunset tour, Sarah gathers her guests, still laughing and taking photos, and says:
“Wow, what an unforgettable evening! If you had a great time, we’d LOVE to hear about it. A quick review would mean the world to us!
Tell others about your experience with us. Just scan this QR code—it takes less than a minute!”
This review request feels warm and personal and prompts immediate action.
Email Request Templates
If you’re sending an email after the tour, make sure that you personalize it for each guest. Don’t say: "Thanks for choosing our tour. Leave a review here: [Link]."
Instead, add more context:
"Hi [Name],
We had an absolute blast with you on [Tour Name]!
From [mention a highlight like "spotting dolphins"] to [another highlight], you made it unforgettable.
If you enjoyed it, let the world know how we did!
Help future travelers by sharing your insights here: [Link].
Thanks for touring with us!
Hope to see you again soon.
Cheers,
[Your Name]
[Tour Company]"
See how engaging and welcoming the second one is?
SMS Review Request Examples
SMS is short, instant, and easy—ideal for quick responses. Add emojis for a human touch and urgency for fast action.
Try these messages:
- "Hope you enjoyed [Tour Name]! 🌍 Leave a review in the next 24 hrs & get 10% off your next tour: [Link]."
- "Thanks for joining us! ⭐Got 30 secs? Feel free to share your experience on Google: [Link]."
Social Media Review Request Examples
Social media is where your guests hang out, so meet them there! Platforms like Instagram, Facebook, and WhatsApp are perfect for friendly review reminders. Here’s how:
At the start of the tour, ask the guests to follow you on Instagram.
Then:
1. Post a guest’s photo (with permission!)
2. Add a Story Poll: “Best part of today’s tour? A) The Views B) The Adventure C) The Guide”
3. DM everyone who votes:
“Hey [Name], thanks for voting! Tell us what made your trip memorable. Highlight your favorite moments from the trip here: [ Link]”
Or you could also say, “Share a photo and a review on Instagram with #yourbusinesshashtag!”
Post an album of memorable tour moments and tag them, if possible. Then, share it to their account and send them a message to start a conversation:
“Hi [Name], thanks for joining [Tour Name]!
It was definitely a pleasure meeting you!
If you’ve got 30 secs, help us grow by rating your experience.
Feel free to express your thoughts on our Facebook page/website: [Link].”
Messaging your customers is a great way to build customer relationships.
Like text messages, make it simple and add a human touch with emojis. For example:
“Hey [Name], thanks for joining [Tour Name]! 🌟 We really appreciate it. Let us know what you loved about the tour here 🤩: [link]. It only takes 1 minute!”
QR Code Call-to-Action Examples
QR codes make leaving reviews quick and easy. Guests just scan–no need to type links.
- On-Site Signage at Check-out, Tour Endpoints, or Tour Vehicles: “Enjoyed your experience? Scan here to leave a review!”
- Brochures & Maps: “Loved the tour? Let us know! Scan here to share your experience.”
- Receipts & Tickets: “Thank you for touring with us! Got a minute? Scan here to share your thoughts.”
- Email Signatures: “Enjoyed your experience? Share your feedback—just scan here!”
MDL Marinas Group used QR codes to collect 900+ emails in just 3 weeks.
“It seems that everyone is happy to scan and access the QR codes.” – MDL Marinas
And guess what? Even guests over 55 had no trouble using them! QR codes make review collection effortless for all age groups.
Automating Review Collection for Consistency
Manual review requests are slow, inconsistent, and easy to forget, which leads to missed opportunities. Automation fixes this.
- Manual: Requires constant follow-ups and often gets ignored.
- Automated: Sends timely, personalized requests effortlessly.
Timely requests boost conversions with less effort. In fact, 65% of customers leave reviews when asked promptly.
Why Customer Reviews Matter for Tours and Activities
Customer reviews influence 63% of travelers and boost SEO. Businesses with 50+ Google reviews also rank 20% higher, proving that reviews build trust and drive bookings.
Take Ocean Blue Tours in Hawaii. They struggled with slow bookings until they started asking for reviews. This raised their TripAdvisor rating from 4.2 to 4.8 in six months.
The takeaway? More reviews = more trust, higher rankings, and more bookings.
What to Avoid When Asking for Customer Reviews
Imagine finishing a relaxing sunset cruise only to get this message: "Hey, leave us a 5-star review ASAP. It’ll help us a lot!"
Feels pushy, right?
Compare that to: "We hope you loved your sunset cruise experience! Your feedback means the world to us. Feel free to leave a review on our website [link]."
A warmer, genuine request encourages positive responses, leading to more reviews and better engagement.
Asking for reviews seems easy, but if done wrong, it can backfire.
Avoid:
- Demanding reviews.
- Sending generic review requests.
- Asking for reviews at the wrong time.
- Ignoring negative feedback instead of addressing it professionally.
- Overloading customers with multiple review requests.
- Offering incentives in exchange for positive reviews (violates platform policies).
- Using confusing review links.
- Failing to follow up after the initial request.
Authentic, respectful requests build trust, boost feedback, and enhance credibility.
Key Takeaways
- Immediate post-tour requests and friendly messages yield more positive reviews.
- Use different channels for review collection, depending on your target audience.
- Automation tools can help you collect reviews with minimal effort.
Frequently Asked Questions
Can I Ask for Reviews on Multiple Platforms?
Yes. However, avoid overwhelming customers with multiple requests on different review platforms. Instead, give them a choice by including links to different review sites in a single message.
Can Customers Edit Their Reviews After Posting?
Yes! Platforms like Google, TripAdvisor, and Yelp allow users to edit reviews by logging in and selecting ‘edit.’
What to do If a Customer Leaves a Fake Negative Review?
Flag the review as inappropriate on Google, TripAdvisor, or Yelp and submit evidence (e.g., booking records) to support your claim. If not removed, respond professionally. Clarify misinformation and show transparency to build trust.
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