Want to get your tour in front of millions of travelers? Viator, the world’s largest tour marketplace with over 455+ million monthly visitors, allows tour operators to showcase experiences with a global audience.
In this guide, we’ll walk you through the steps on how to list my tour on Viator and optimize it for maximum visibility.
What Types of Tours Perform Best on Viator?
According to the 2025 Viator Travel Trends Report, these are the top 10 tours that will perform best this year:
- Cultural, historical, and heritage tours
- Day trips
- Day cruises
- 4WD, ATV, and off-road tours
- Attraction tickets
- Nature and wildlife experiences
- Half-day tours
- Cooking classes
- Wine tasting and tours
- Port of Call tours
To ensure you succeed, make sure to list high-quality tours. High-performing listings create immersive, well-structured experiences and activities that stand out from generic options.
For example, a generic boat ride may struggle to gain traction, while a cruise featuring wine tastings, live storytelling, and interactive activities will attract more bookings.
The Chicago River 90-Minute Architecture Tour attracts consistent bookings because it has a clear theme, a structured itinerary, and a high demand.
Choosing the right niche can have a significant impact on your profitability. A well-structured experience also allows for premium pricing and opportunities for upselling (e.g., VIP access, private guides).
Eligibility Criteria for Listing on Viator
To list a tour in Viator, you must comply with Viator’s policies. You must meet the following official eligibility requirements:
- Be at least 18 years old.
- Comply with all relevant laws and regulations in your area.
- Provide accurate tour details, pricing, and availability.
- Maintain high customer satisfaction ratings.
Following Viator’s eligibility standards boosts your credibility and increases your chances of being featured in high-visibility sections of the platform.
Remember: The best-performing tours exceed customer expectations, leading to higher rankings, more bookings, and stronger brand loyalty.
How to Get Listed on Viator in 7 Steps
Getting listed is easy, but optimizing your listing for maximum exposure is what separates successful tours from those that get buried in search results.
Here’s how you can create your listing and begin accepting bookings.
1. Create a Viator Supplier Account
Imagine launching your tour business with just an idea and turning it into a thriving business. That’s exactly what Steve Huskanovic, founder of The New York Nightlife, did with Viator.
From sleeping on couches in high school to running a top-rated nightlife tour, Steve’s journey began with a simple step—creating a Viator Supplier Account.
Here’s how you can do the same:
- Sign up on Viator’s Supplier Page.
- Enter your business details and payment preferences (PayPal, bank transfers, or Payoneer).
- Verify your identity and start listing your tours!
Tip: The sooner you complete your profile, the sooner you can start booking customers. Just like Steve, taking action today could be the start of something big.
2. Set Up Your Tour Profile
Your Viator tour profile is your storefront. Just like a messy shop window turns people away, a poorly written tour description does the same.
Compare this:
- Weak profile: “Join our city tour and see famous landmarks.”
- Strong profile: “Explore hidden alleyways, taste authentic street food, and uncover the stories behind historic landmarks with a passionate local guide.”
A well-optimized profile increases bookings, gets featured in Viator’s top searches, and builds credibility that turns browsers into buyers.
3. Add Pricing and Availability
Setting competitive pricing and managing scheduling effectively can significantly impact your sales. Research similar tours in your area to determine a fair and attractive price. For instance, offering an early-bird discount or seasonal pricing can boost conversions.
You can also have tiered pricing for a higher conversion rate. For example, this experience includes options for private and group tours:
- Basic Package ($50): Standard group tour
- Premium Package ($75): Includes extra stops and a local food tasting
- VIP Private Tour ($120): Personalized experience with hotel pickup
A well-thought-out pricing strategy not only increases revenue but also improves search rankings on Viator. This makes your tour more visible to potential customers.
4. Upload High-Quality Photos and Videos
Want more listings? Travelers are more engaged by 150% with high-quality images. In fact, a great photo showcases the experience’s unique elements, such as guests having fun on a sunset cruise. Don’t show pictures that are blurry, dark, and lifeless.
The rule of thumb is to upload 20+ crisp, high-res images (min. 2048px) with action shots.
Make sure they’re mobile-optimized as well. Most travelers browse and book tours on their phones, so high-quality, well-framed images will help your listing stand out.
5. Write an SEO-Optimized Tour Description
Your tour description isn’t just about the experience. It’s the details, too. The description should be keyword-rich, engaging, and informative.
Instead of vague statements like, “Join our fun experience,” use vivid details and smart keywords like:
“Kayak across Lake Tahoe’s crystal-clear waters, spot local wildlife, and soak in breathtaking mountain views.”
Better SEO = more visibility = more bookings!
6. Choose Distribution Channels and Payment Options
Want more bookings? List your tour across Viator’s partners like Tripadvisor and Google Experiences. Multi-channel distribution expands your reach and boosts revenue.
Also, offer multiple payment options to make it easier for them to book your tour.
Payment methods you can incorporate include:
- Credit and debit cards
- Digital wallets like Google Pay and Apple Pay
- PayPal
- Viator's "Reserve now, pay later" feature
Remember, we want the travelers to be at ease. More payment options = more conversions!
7. Submit for Review and Approval
Once your listing is complete, Viator reviews it within a few days.
But not every application gets approved. Common reasons for rejection include missing details, low-quality images, or non-compliance with Viator’s guidelines.
For a smooth approval process, make sure to double-check descriptions, upload high-res photos, and follow Viator’s official guidelines.
Note: All new listings undergo a quality review with a small, nonrefundable fee.
How to Optimize Your Tour Listing on Viator
Listing on Viator isn’t enough—you need to rank higher to get more bookings and boost revenue.
Here’s how to stand out:
- Craft SEO-friendly titles and descriptions with high-ranking keywords like “sunset cruise” and “kayak tours” to help travelers find you.
- Regularly update your listing to reflect new offerings or seasonal experiences.
- Encourage satisfied customers to leave positive reviews to boost credibility and ranking.
- Optimize pricing and adjust rates based on demand patterns.
- Monitor performance to track views, bookings, and reviews for continuous improvement.
Remember, optimized listings consistently outperform generic ones, leading to higher visibility and increased revenue.
For example, Amigo Tours leveraged SEO, analytics, and pricing strategies to attract over 1 million customers annually, proving that higher rankings mean higher revenue.
Cost of Listing a Tour on Viator
Viator operates on a commission-based model, typically charging around 25% per booking but with zero upfront costs. You only pay when you make a sale. This covers access to their extensive distribution network, promotional tools, and customer support.
For example,
Sell a $100 tour = You keep $75, Viator gets $25.
No sale, no charges.
In addition, compared to platforms like GetYourGuide and Klook, Viator’s 455+ million monthly visitors helps reach global travelers, and the Tripadvisor integration alone already provides you with a strong return on investment.
Increase Tour Bookings with Peek Pro and Viator
Viator gets you bookings—Peek Pro provides booking management tools that make managing them effortless.
Without a booking system, you’re manually confirming reservations, tracking payments, and dealing with no-shows.
With Peek Pro + Viator, it:
- Automates booking confirmations and reduces no-shows
- Facilitates secure payment processing
- Supports direct communication with customers
- Enables real-time availability updates
- Tracks customer reviews and ratings
- Features analytics for performance insights
- Manages everything on the go with the mobile app
In fact, tour operators using Peek Pro alongside Viator experience higher efficiency, fewer no-shows, and increased revenue compared to not having any booking software.
Request a demo today and take your tour business to the next level.
Key Takeaways
- Listing your tour on Viator helps you increase visibility and bookings through a global marketplace.
- Optimize your tour profile, pricing, and photos to boost sales significantly.
- Use both Peek Pro and Viator to enhance efficiency and streamline operations.
Frequently Asked Questions
How Long Does it Take for Viator to Approve Your Tour Listing?
Viator’s approval process usually takes 24 to 48 hours. Ensure your listing meets all requirements for faster approval.
Does Viator Offer Marketing Support for Sellers?
Yes. Viator provides marketing tools, SEO optimization, and paid advertising options to increase tour visibility.
Can You Remove a Tour from Viator?
Yes. You can remove a tour via the Viator Management Center. Manage your listings and availability settings from there.
Table of contents
Want to get your tour in front of millions of travelers? Viator, the world’s largest tour marketplace with over 455+ million monthly visitors, allows tour operators to showcase experiences with a global audience.
In this guide, we’ll walk you through the steps on how to list my tour on Viator and optimize it for maximum visibility.
What Types of Tours Perform Best on Viator?
According to the 2025 Viator Travel Trends Report, these are the top 10 tours that will perform best this year:
- Cultural, historical, and heritage tours
- Day trips
- Day cruises
- 4WD, ATV, and off-road tours
- Attraction tickets
- Nature and wildlife experiences
- Half-day tours
- Cooking classes
- Wine tasting and tours
- Port of Call tours
To ensure you succeed, make sure to list high-quality tours. High-performing listings create immersive, well-structured experiences and activities that stand out from generic options.
For example, a generic boat ride may struggle to gain traction, while a cruise featuring wine tastings, live storytelling, and interactive activities will attract more bookings.
The Chicago River 90-Minute Architecture Tour attracts consistent bookings because it has a clear theme, a structured itinerary, and a high demand.
Choosing the right niche can have a significant impact on your profitability. A well-structured experience also allows for premium pricing and opportunities for upselling (e.g., VIP access, private guides).
Eligibility Criteria for Listing on Viator
To list a tour in Viator, you must comply with Viator’s policies. You must meet the following official eligibility requirements:
- Be at least 18 years old.
- Comply with all relevant laws and regulations in your area.
- Provide accurate tour details, pricing, and availability.
- Maintain high customer satisfaction ratings.
Following Viator’s eligibility standards boosts your credibility and increases your chances of being featured in high-visibility sections of the platform.
Remember: The best-performing tours exceed customer expectations, leading to higher rankings, more bookings, and stronger brand loyalty.
How to Get Listed on Viator in 7 Steps
Getting listed is easy, but optimizing your listing for maximum exposure is what separates successful tours from those that get buried in search results.
Here’s how you can create your listing and begin accepting bookings.
1. Create a Viator Supplier Account
Imagine launching your tour business with just an idea and turning it into a thriving business. That’s exactly what Steve Huskanovic, founder of The New York Nightlife, did with Viator.
From sleeping on couches in high school to running a top-rated nightlife tour, Steve’s journey began with a simple step—creating a Viator Supplier Account.
Here’s how you can do the same:
- Sign up on Viator’s Supplier Page.
- Enter your business details and payment preferences (PayPal, bank transfers, or Payoneer).
- Verify your identity and start listing your tours!
Tip: The sooner you complete your profile, the sooner you can start booking customers. Just like Steve, taking action today could be the start of something big.
2. Set Up Your Tour Profile
Your Viator tour profile is your storefront. Just like a messy shop window turns people away, a poorly written tour description does the same.
Compare this:
- Weak profile: “Join our city tour and see famous landmarks.”
- Strong profile: “Explore hidden alleyways, taste authentic street food, and uncover the stories behind historic landmarks with a passionate local guide.”
A well-optimized profile increases bookings, gets featured in Viator’s top searches, and builds credibility that turns browsers into buyers.
3. Add Pricing and Availability
Setting competitive pricing and managing scheduling effectively can significantly impact your sales. Research similar tours in your area to determine a fair and attractive price. For instance, offering an early-bird discount or seasonal pricing can boost conversions.
You can also have tiered pricing for a higher conversion rate. For example, this experience includes options for private and group tours:
- Basic Package ($50): Standard group tour
- Premium Package ($75): Includes extra stops and a local food tasting
- VIP Private Tour ($120): Personalized experience with hotel pickup
A well-thought-out pricing strategy not only increases revenue but also improves search rankings on Viator. This makes your tour more visible to potential customers.
4. Upload High-Quality Photos and Videos
Want more listings? Travelers are more engaged by 150% with high-quality images. In fact, a great photo showcases the experience’s unique elements, such as guests having fun on a sunset cruise. Don’t show pictures that are blurry, dark, and lifeless.
The rule of thumb is to upload 20+ crisp, high-res images (min. 2048px) with action shots.
Make sure they’re mobile-optimized as well. Most travelers browse and book tours on their phones, so high-quality, well-framed images will help your listing stand out.
5. Write an SEO-Optimized Tour Description
Your tour description isn’t just about the experience. It’s the details, too. The description should be keyword-rich, engaging, and informative.
Instead of vague statements like, “Join our fun experience,” use vivid details and smart keywords like:
“Kayak across Lake Tahoe’s crystal-clear waters, spot local wildlife, and soak in breathtaking mountain views.”
Better SEO = more visibility = more bookings!
6. Choose Distribution Channels and Payment Options
Want more bookings? List your tour across Viator’s partners like Tripadvisor and Google Experiences. Multi-channel distribution expands your reach and boosts revenue.
Also, offer multiple payment options to make it easier for them to book your tour.
Payment methods you can incorporate include:
- Credit and debit cards
- Digital wallets like Google Pay and Apple Pay
- PayPal
- Viator's "Reserve now, pay later" feature
Remember, we want the travelers to be at ease. More payment options = more conversions!
7. Submit for Review and Approval
Once your listing is complete, Viator reviews it within a few days.
But not every application gets approved. Common reasons for rejection include missing details, low-quality images, or non-compliance with Viator’s guidelines.
For a smooth approval process, make sure to double-check descriptions, upload high-res photos, and follow Viator’s official guidelines.
Note: All new listings undergo a quality review with a small, nonrefundable fee.
How to Optimize Your Tour Listing on Viator
Listing on Viator isn’t enough—you need to rank higher to get more bookings and boost revenue.
Here’s how to stand out:
- Craft SEO-friendly titles and descriptions with high-ranking keywords like “sunset cruise” and “kayak tours” to help travelers find you.
- Regularly update your listing to reflect new offerings or seasonal experiences.
- Encourage satisfied customers to leave positive reviews to boost credibility and ranking.
- Optimize pricing and adjust rates based on demand patterns.
- Monitor performance to track views, bookings, and reviews for continuous improvement.
Remember, optimized listings consistently outperform generic ones, leading to higher visibility and increased revenue.
For example, Amigo Tours leveraged SEO, analytics, and pricing strategies to attract over 1 million customers annually, proving that higher rankings mean higher revenue.
Cost of Listing a Tour on Viator
Viator operates on a commission-based model, typically charging around 25% per booking but with zero upfront costs. You only pay when you make a sale. This covers access to their extensive distribution network, promotional tools, and customer support.
For example,
Sell a $100 tour = You keep $75, Viator gets $25.
No sale, no charges.
In addition, compared to platforms like GetYourGuide and Klook, Viator’s 455+ million monthly visitors helps reach global travelers, and the Tripadvisor integration alone already provides you with a strong return on investment.
Increase Tour Bookings with Peek Pro and Viator
Viator gets you bookings—Peek Pro provides booking management tools that make managing them effortless.
Without a booking system, you’re manually confirming reservations, tracking payments, and dealing with no-shows.
With Peek Pro + Viator, it:
- Automates booking confirmations and reduces no-shows
- Facilitates secure payment processing
- Supports direct communication with customers
- Enables real-time availability updates
- Tracks customer reviews and ratings
- Features analytics for performance insights
- Manages everything on the go with the mobile app
In fact, tour operators using Peek Pro alongside Viator experience higher efficiency, fewer no-shows, and increased revenue compared to not having any booking software.
Request a demo today and take your tour business to the next level.
Key Takeaways
- Listing your tour on Viator helps you increase visibility and bookings through a global marketplace.
- Optimize your tour profile, pricing, and photos to boost sales significantly.
- Use both Peek Pro and Viator to enhance efficiency and streamline operations.
Frequently Asked Questions
How Long Does it Take for Viator to Approve Your Tour Listing?
Viator’s approval process usually takes 24 to 48 hours. Ensure your listing meets all requirements for faster approval.
Does Viator Offer Marketing Support for Sellers?
Yes. Viator provides marketing tools, SEO optimization, and paid advertising options to increase tour visibility.
Can You Remove a Tour from Viator?
Yes. You can remove a tour via the Viator Management Center. Manage your listings and availability settings from there.
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