Struggling to get your tours noticed online? With so many operators competing for attention, standing out can feel impossible.
Google Things to Do (GTTD) displays travel experiences and attractions in search results. Therefore, it’s easier for customers to find and book activities directly.
It integrates with Google Search and Google Maps to place your business where travelers search for activities.
What is Google Things to Do?
Google Things to Do optimizes search visibility for travel businesses by ranking experiences based on relevance, pricing, and user engagement. It prioritizes high-quality listings in Google Search and Google Maps.
For example, when a user searches for a destination like the Eiffel Tower, Google Search lists activities, tours, and points of interest. It will also show tickets and guided experiences from various operators.
This ensures great booking experiences by allowing travelers to complete their itinerary planning without leaving the platform.
How Google Things to Do Works
Google Things to Do uses AI-powered tools to categorize attractions: type, location, and popularity.
Using these categories ensures that relevant experiences appear in Google Search and Google Maps. It ranks listings based on relevance, user engagement, pricing, content, and customer feedback to prioritize quality experiences.
Building on this, Google’s algorithms factor in reviews, ratings, and booking activity to give trusted operators better visibility.
It tracks user interactions to enhance search results so tours with higher bookings and reviews improve ranking in search results.
Google Things to Do also automates listing updates through structured data markup. This ensures pricing, availability, and inventory stay current.
Operators who optimize their Google Business Profile and provide direct links to official ticketing partners gain higher search rankings and conversion rates.
Key Features of Google Things to Do
One of the key features of Google Things to Do is the modules. Each module enhances user experience by providing structured listings so customers can explore, compare, and book activities.
- The Attractions Booking Module streamlines the booking process for attractions to allow customers to compare pricing, availability, and offers.
- The Operator Booking Module (OBM) provides direct links to official ticketing partners, so operators can manage direct bookings efficiently.
- The Experiences Module showcases free and paid activities based on location.
To learn more about the benefits of Google Things to Do for your tour operator business, go through this guide on AI in the tourism industry.
How Do Tour and Activity Providers Benefit from GTTD?
Here are the key benefits of using GTTD and how it can help grow your business.
Increased Exposure
GTTD monetizes travel-related searches through paid placements so businesses can boost visibility with targeted ads.
At the same time, it improves organic reach by listing activities, tours, and points of interest directly in Google Search.
Integrating GTTD into a marketing strategy enhances search visibility and drives traffic.
When combined with Google Ads, an optimized business profile, and strong reviews, operators attract more users and increase conversions.
Direct Bookings
Customers can book directly without switching platforms or relying on third-party sites for a more efficient process.
The integrated booking module leads to fewer abandoned carts and higher conversion rates. As it provides direct links to office ticketing partners, operators see more direct bookings as the streamlined process builds trust and enhances user experience.
The ability to do direct bookings is powered by AI. This has been influential in the tourism industry. For direct bookings, you can use advanced AI tools as a tour operator and improve customer experience.
High Revenue Potential
Increased exposure and direct booking capabilities translate into higher revenue for operators. This eliminates the need for costly third-party commissions.
Lower fees mean businesses retain more profit while benefiting from AI-driven pricing strategies that adjust offers based on demand and search trends.
Operators leveraging this platform can capitalize on higher visibility, optimized pricing, and streamlined booking to drive consistent revenue growth.
Enhanced Credibility and Trust
User reviews and ratings on GTTD showcase real customer experiences. This reinforces trust in operators.
Google’s association adds further legitimacy, as travelers are more likely to book tours and activities listed on a trusted platform.
Actively manage reviews, respond to feedback, and optimize Google Business Portfolio to build brand reputation and attract more customers.
Actively managing reviews, responding to feedback, and optimizing Google Business Portfolio will build stronger brand reputations and attract more customers.
Getting Started with Google Things to Do
Setting up Google Things to Do is simple. Here are some simple steps to follow.
Claim Your Google Business Profile
Follow the steps below to claim your Google Business Profile:
- Go to Google Business Profile.
- Sign in with a Google account.
- Claim an existing business listing or create a new one if it doesn’t exist.
The profile acts as a central hub for essential business details to ensure accurate location, pricing, availability, and contact information.
Once claimed, verify your profile via phone, email, or postcard to confirm legitimacy. After verification, optimize your listing by adding high-quality images, engaging descriptions, accurate pricing, and booking links.
Optimize Your Google Things to Do Listings
A strong Google Things to Do (GTTD) listing grabs attention and ranks higher in Google Search when optimized correctly.
Here are tips to optimize your listing:
- Use clear, vibrant photos that showcase tours and attractions in action.
- Write descriptions of unique experiences and include key details, and relevant keywords.
- Leverage verified customer reviews to build trust, enhance credibility, and encourage more bookings.
- Keep pricing, availability, and itinerary details updated.
- Add FAQs, tour highlights, and call-to-action buttons.
How to Integrate with Google Things to Do
Integrating with Google Things to Do puts your tours in front of the right audience. Here are ways to become a Google Partner and use a booking system for effective management.
Become a Google Things to Do Partner
Operators who want to be a Google Partner require a verified Google Business Profile. They also need a supported booking system and compliance with Google's content and data policies.
Here’s what the process looks like:
- Apply through Google’s official partner network to begin the integration process.
- Integrate with an approved API or booking module to enable seamless data sharing.
- Ensure real-time updates for pricing, availability, and reservations to maintain accuracy.
- Achieve verified partner status for seamless data synchronization and better search rankings.
- Boost visibility on Google Search and Google Maps for more direct bookings.
Connect with a Booking System for Seamless Integration
A booking system like PeekPro streamlines reservation management with real-time updates, automated scheduling, and dynamic pricing. Integration with Google Things to Do syncs inventory and prevents double bookings.
AI-driven tools optimize pricing, track sales trends, and boost revenue. Seamless GTTD connectivity keeps availability, pricing, and booking details updated across Google Search and Google Maps.
Operators also gain centralized data management to handle reservations, track performance, and refine marketing strategies with ease.
Key Takeaways
- Using GGTD maximizes visibility and direct bookings because tours, attractions, and experiences are placed directly in Google Search and Google Maps.
- Increased revenue and optimized pricing from AI-drive pricing strategies and attract high-intent customers which leads to higher sales and better profit margins.
- Integrating GGTD increases brand credibility and trust by showing user reviews and ratings.
Frequently Asked Questions
How do I list my tours and activities on Google Things to Do?
To list tours and activities on Google Things to Do, operators must first claim or create a Google Business Profile here. After verification, they need to integrate with a Google-approved connectivity partner or a supported booking system like Peek Pro to sync pricing, availability, and reservations seamlessly.
For a step-by-step guide, visit Google’s official setup guide.
Is Google Things to Do free for tour operators?
Yes, Google Things to Do offers free listings for business profiles. However, operators can invest in Google Ads for enhanced visibility and traffic. While the basic service is free, paid advertising campaigns can help businesses stand out and attract more bookings.
How can I optimize my listings for better visibility?
To optimize Google Things to Do (GTTD) listings, use high-quality images, keyword-rich descriptions, and clear pricing to attract bookings. Verified reviews boost trust and rankings, while strong call-to-action links streamline bookings.
Table of contents
Struggling to get your tours noticed online? With so many operators competing for attention, standing out can feel impossible.
Google Things to Do (GTTD) displays travel experiences and attractions in search results. Therefore, it’s easier for customers to find and book activities directly.
It integrates with Google Search and Google Maps to place your business where travelers search for activities.
What is Google Things to Do?
Google Things to Do optimizes search visibility for travel businesses by ranking experiences based on relevance, pricing, and user engagement. It prioritizes high-quality listings in Google Search and Google Maps.
For example, when a user searches for a destination like the Eiffel Tower, Google Search lists activities, tours, and points of interest. It will also show tickets and guided experiences from various operators.
This ensures great booking experiences by allowing travelers to complete their itinerary planning without leaving the platform.
How Google Things to Do Works
Google Things to Do uses AI-powered tools to categorize attractions: type, location, and popularity.
Using these categories ensures that relevant experiences appear in Google Search and Google Maps. It ranks listings based on relevance, user engagement, pricing, content, and customer feedback to prioritize quality experiences.
Building on this, Google’s algorithms factor in reviews, ratings, and booking activity to give trusted operators better visibility.
It tracks user interactions to enhance search results so tours with higher bookings and reviews improve ranking in search results.
Google Things to Do also automates listing updates through structured data markup. This ensures pricing, availability, and inventory stay current.
Operators who optimize their Google Business Profile and provide direct links to official ticketing partners gain higher search rankings and conversion rates.
Key Features of Google Things to Do
One of the key features of Google Things to Do is the modules. Each module enhances user experience by providing structured listings so customers can explore, compare, and book activities.
- The Attractions Booking Module streamlines the booking process for attractions to allow customers to compare pricing, availability, and offers.
- The Operator Booking Module (OBM) provides direct links to official ticketing partners, so operators can manage direct bookings efficiently.
- The Experiences Module showcases free and paid activities based on location.
To learn more about the benefits of Google Things to Do for your tour operator business, go through this guide on AI in the tourism industry.
How Do Tour and Activity Providers Benefit from GTTD?
Here are the key benefits of using GTTD and how it can help grow your business.
Increased Exposure
GTTD monetizes travel-related searches through paid placements so businesses can boost visibility with targeted ads.
At the same time, it improves organic reach by listing activities, tours, and points of interest directly in Google Search.
Integrating GTTD into a marketing strategy enhances search visibility and drives traffic.
When combined with Google Ads, an optimized business profile, and strong reviews, operators attract more users and increase conversions.
Direct Bookings
Customers can book directly without switching platforms or relying on third-party sites for a more efficient process.
The integrated booking module leads to fewer abandoned carts and higher conversion rates. As it provides direct links to office ticketing partners, operators see more direct bookings as the streamlined process builds trust and enhances user experience.
The ability to do direct bookings is powered by AI. This has been influential in the tourism industry. For direct bookings, you can use advanced AI tools as a tour operator and improve customer experience.
High Revenue Potential
Increased exposure and direct booking capabilities translate into higher revenue for operators. This eliminates the need for costly third-party commissions.
Lower fees mean businesses retain more profit while benefiting from AI-driven pricing strategies that adjust offers based on demand and search trends.
Operators leveraging this platform can capitalize on higher visibility, optimized pricing, and streamlined booking to drive consistent revenue growth.
Enhanced Credibility and Trust
User reviews and ratings on GTTD showcase real customer experiences. This reinforces trust in operators.
Google’s association adds further legitimacy, as travelers are more likely to book tours and activities listed on a trusted platform.
Actively manage reviews, respond to feedback, and optimize Google Business Portfolio to build brand reputation and attract more customers.
Actively managing reviews, responding to feedback, and optimizing Google Business Portfolio will build stronger brand reputations and attract more customers.
Getting Started with Google Things to Do
Setting up Google Things to Do is simple. Here are some simple steps to follow.
Claim Your Google Business Profile
Follow the steps below to claim your Google Business Profile:
- Go to Google Business Profile.
- Sign in with a Google account.
- Claim an existing business listing or create a new one if it doesn’t exist.
The profile acts as a central hub for essential business details to ensure accurate location, pricing, availability, and contact information.
Once claimed, verify your profile via phone, email, or postcard to confirm legitimacy. After verification, optimize your listing by adding high-quality images, engaging descriptions, accurate pricing, and booking links.
Optimize Your Google Things to Do Listings
A strong Google Things to Do (GTTD) listing grabs attention and ranks higher in Google Search when optimized correctly.
Here are tips to optimize your listing:
- Use clear, vibrant photos that showcase tours and attractions in action.
- Write descriptions of unique experiences and include key details, and relevant keywords.
- Leverage verified customer reviews to build trust, enhance credibility, and encourage more bookings.
- Keep pricing, availability, and itinerary details updated.
- Add FAQs, tour highlights, and call-to-action buttons.
How to Integrate with Google Things to Do
Integrating with Google Things to Do puts your tours in front of the right audience. Here are ways to become a Google Partner and use a booking system for effective management.
Become a Google Things to Do Partner
Operators who want to be a Google Partner require a verified Google Business Profile. They also need a supported booking system and compliance with Google's content and data policies.
Here’s what the process looks like:
- Apply through Google’s official partner network to begin the integration process.
- Integrate with an approved API or booking module to enable seamless data sharing.
- Ensure real-time updates for pricing, availability, and reservations to maintain accuracy.
- Achieve verified partner status for seamless data synchronization and better search rankings.
- Boost visibility on Google Search and Google Maps for more direct bookings.
Connect with a Booking System for Seamless Integration
A booking system like PeekPro streamlines reservation management with real-time updates, automated scheduling, and dynamic pricing. Integration with Google Things to Do syncs inventory and prevents double bookings.
AI-driven tools optimize pricing, track sales trends, and boost revenue. Seamless GTTD connectivity keeps availability, pricing, and booking details updated across Google Search and Google Maps.
Operators also gain centralized data management to handle reservations, track performance, and refine marketing strategies with ease.
Key Takeaways
- Using GGTD maximizes visibility and direct bookings because tours, attractions, and experiences are placed directly in Google Search and Google Maps.
- Increased revenue and optimized pricing from AI-drive pricing strategies and attract high-intent customers which leads to higher sales and better profit margins.
- Integrating GGTD increases brand credibility and trust by showing user reviews and ratings.
Frequently Asked Questions
How do I list my tours and activities on Google Things to Do?
To list tours and activities on Google Things to Do, operators must first claim or create a Google Business Profile here. After verification, they need to integrate with a Google-approved connectivity partner or a supported booking system like Peek Pro to sync pricing, availability, and reservations seamlessly.
For a step-by-step guide, visit Google’s official setup guide.
Is Google Things to Do free for tour operators?
Yes, Google Things to Do offers free listings for business profiles. However, operators can invest in Google Ads for enhanced visibility and traffic. While the basic service is free, paid advertising campaigns can help businesses stand out and attract more bookings.
How can I optimize my listings for better visibility?
To optimize Google Things to Do (GTTD) listings, use high-quality images, keyword-rich descriptions, and clear pricing to attract bookings. Verified reviews boost trust and rankings, while strong call-to-action links streamline bookings.
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