As the temperatures rise and the days get longer, the summer season presents an exciting opportunity for tour operators to maximize their business potential and capitalize on the influx of eager travelers. With the right tools at your disposal, you can streamline your operations, enhance customer experience, and ultimately maximize revenue for your tour operator business. From automating communications to filling your tours to their fullest capacity, Peek Pro empowers you to take charge of your summer season like never before

Prepare for a record-setting summer with our checklist of 6 business-optimizing strategies to make the most of the upcoming season:

  1. Customize Your Abandoned Booking Emails for Higher Conversion Rates
  2. Capture Last Min Bookings with Smart Cutoffs
  3. Upsell Your Experiences with Add-Ons
  4. Boost Staff Retention with Tipping in the Booking Flow
  5. Generate Repeat Business with a Loyalty Program
  6. Other Feature Launches to Help You Maximize Your Summer

Customize Your Abandoned Booking Emails For Higher Conversion Rates

There are many reasons a customer gets distracted while booking an activity. By sending customers a little reminder of the experience they’ve left behind, you can bump your sales in a big way! For optimum results, customization is key - tweak the language to sound like your company, include enticing photos, customer reviews, and even add a discount code to increase conversions

Capture Last Min Bookings with Smart Cutoffs

Based on our data, there is a surge in bookings a few hours before activities start. Smart Cutoffs let you extend your online booking cutoff times when a minimum amount of spots have been filled, allowing for more last-min bookings.

Upsell Your Experiences with Add-Ons

Upsell your experiences and boost cart sizes by selling Add-Ons in your booking flow. Some easy examples include bottles of water, snacks, or towels. If you’re feeling more creative, you could offer champagne or branded merch.

Boost Staff Retention With Tipping in the Booking Flow

We know how important it is to hold onto your staff and bumping up their take-home salary is a great way to do that. With Peek’s native tipping feature your guests can choose to add a tip at any point in their customer journey, including right within the booking flow. Plus, Peek’s customizable reporting makes it super easy for you to pay out the correct employees (or you can choose to split them between the team)

Generate Repeat Business With A Loyalty Program

Make the most of your regular customers and offer deals that will keep them coming back. With Peek’s membership feature, you can offer various packages and deals to encourage repeat business. For Example:

  • Season Pass: Free access to kayak rentals from June to August
  • Annual Pass: 50% off Jet Ski rentals with every Boat rental booking
  • Package Deal: Make 10 bookings, and get the 11th free

Other Feature Launches to Help You Maximize Your Summer

Make checkout even faster and easier for your customers with new payment options in your booking flows. Peek operators with the mobile wallet enabled are seeing it being used in 24% of transactions and the customer’s checkout experience is now 25% faster. Along with increased speed and efficiency, mobile wallet payments are becoming a preferred payment option for many, with 60% of people now feeling confident leaving their homes with just their phones! These new payment options ensure customers have more easy payment choices, helping you boost conversions and grow revenue.

Summer is in full swing, and the time to capitalize on the bustling season is now! As a tour operator, you can't afford to waste a moment. Peek Pro, our all-inclusive booking software, equips you with the essential tools and features to seize the moment. From automated communications to loyalty programs, Peek Pro empowers you to make the most of this vibrant season. If you're already a partner, ensure you're utilizing all the incredible features Peek Pro offers to optimize your business. Don't leave any opportunity untapped! And if you haven't partnered with us yet, there's no time to lose. Reach out to our sales team today for a free demo and start reaping the benefits of Peek Pro immediately.

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