See how your business stacks up

Want to know where you shine and where you can level up? Compare your tour business against industry trends, unlock hidden insights, and make smarter moves.

Tell us a bit about your business

Using the dropdowns below. Based on millions of data points collected from thousands of operators, our AI-driven algorithm will show you

Attractions - Indoor
Winter Activities
Water Activities
Tours
Activity Rentals
Lodging / Service
Local Things to Do
Food & Drink
Classes / Workshops
Attractions - Outdoor
Aerial Activities
Adventure
>$650K
$300K - $650K
$0K - $300K
No items found.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
$0K - $300K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Winter Activities

happen on average

20

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

53.98

Online

46.02

In-Person

The most popular booking days for

Winter Activities

are

Friday, Wednesday, Monday

47.05

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

242.49

average order amount

This shows an average increase of

+67.5

from last year

2.6

average number of tickets per order

This shows an average decrease of

-23.53

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Winter Activities

experiences happen on average

14

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
45.59
Locals
13.94
Semi Locals
40.48
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Winter Activities

industry.

$300K - $650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Tours

happen on average

24

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

37.49

Online

62.51

In-Person

The most popular booking days for

Tours

are

Friday, Tuesday, Monday

44.7

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

107.51

average order amount

This shows an average increase of

+23.22

from last year

2.8

average number of tickets per order

This shows an average decrease of

-3.45

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Tours

experiences happen on average

-20

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
19.95
Locals
11.99
Semi Locals
68.07
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Tours

industry.

>$650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Winter Activities

happen on average

20

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

66.83

Online

33.17

In-Person

The most popular booking days for

Winter Activities

are

Tuesday, Wednesday, Friday

45.9

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

514.84

average order amount

This shows an average increase of

+8.99

from last year

3.8

average number of tickets per order

This shows an average decrease of

+15.15

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Winter Activities

experiences happen on average

10

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
20.41
Locals
19.87
Semi Locals
59.72
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Winter Activities

industry.

$300K - $650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Winter Activities

happen on average

12

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

49.55

Online

50.45

In-Person

The most popular booking days for

Winter Activities

are

Friday, Thursday, Saturday

46.08

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

431.95

average order amount

This shows an average increase of

+19.04

from last year

4.3

average number of tickets per order

This shows an average decrease of

-6.52

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Winter Activities

experiences happen on average

6

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
24.81
Locals
22.15
Semi Locals
53.03
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Winter Activities

industry.

>$650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Water Activities

happen on average

20

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

41.4

Online

58.6

In-Person

The most popular booking days for

Water Activities

are

Sunday, Friday, Tuesday

49.83

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

269.6

average order amount

This shows an average increase of

+24.14

from last year

3.7

average number of tickets per order

This shows an average decrease of

+0.35%

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Water Activities

experiences happen on average

9

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
41.24
Locals
15.63
Semi Locals
43.13
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Water Activities

industry.

$300K - $650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Water Activities

happen on average

13

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

55.43

Online

44.57

In-Person

The most popular booking days for

Water Activities

are

Friday, Monday, Tuesday

44.85

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

233.61

average order amount

This shows an average increase of

+9.7

from last year

4.7

average number of tickets per order

This shows an average decrease of

+30.56

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Water Activities

experiences happen on average

9

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
46.42
Locals
18.35
Semi Locals
35.23
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Water Activities

industry.

$0K - $300K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Water Activities

happen on average

12

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

63.26

Online

36.74

In-Person

The most popular booking days for

Water Activities

are

Friday, Wednesday, Monday

44.76

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

186.79

average order amount

This shows an average increase of

-1.83

from last year

2.9

average number of tickets per order

This shows an average decrease of

+3.57

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Water Activities

experiences happen on average

6

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
50.7
Locals
15.64
Semi Locals
33.67
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Water Activities

industry.

>$650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Tours

happen on average

64

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

44.95

Online

73.86

In-Person

The most popular booking days for

Tours

are

Wednesday, Tuesday, Saturday

50.76

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

179.62

average order amount

This shows an average increase of

+38.98

from last year

3.6

average number of tickets per order

This shows an average decrease of

-20

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Tours

experiences happen on average

20

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
17.07
Locals
12.87
Semi Locals
70.06
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Tours

industry.

$0K - $300K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Tours

happen on average

26

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

60.66

Online

83.28

In-Person

The most popular booking days for

Tours

are

Friday, Monday, Thursday

45.07

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

91.15

average order amount

This shows an average increase of

+0.16

from last year

2.9

average number of tickets per order

This shows an average decrease of

+0.25

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Tours

experiences happen on average

18

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
35.19
Locals
14.19
Semi Locals
50.62
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Tours

industry.

$300K - $650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Lodging / Service

happen on average

13

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

70.45

Online

75.97

In-Person

The most popular booking days for

Lodging / Service

are

Tuesday, Monday, Wednesday

49.52

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

167.37

average order amount

This shows an average increase of

+2.19

from last year

2

average number of tickets per order

This shows an average decrease of

+17.65

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Lodging / Service

experiences happen on average

10

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
75.83
Locals
11.1
Semi Locals
13.07
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Lodging / Service

industry.

>$650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Lodging / Service

happen on average

18

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

70.24

Online

95.01

In-Person

The most popular booking days for

Lodging / Service

are

Monday, Tuesday, Friday

46.23

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

236.69

average order amount

This shows an average increase of

+5.56

from last year

4.3

average number of tickets per order

This shows an average decrease of

+19.44

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Lodging / Service

experiences happen on average

9

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
21.29
Locals
27.15
Semi Locals
51.57
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Lodging / Service

industry.

>$650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Local Things to Do

happen on average

7

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

85.15

Online

99.8

In-Person

The most popular booking days for

Local Things to Do

are

Friday, Wednesday, Saturday

46.48

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

64.34

average order amount

This shows an average increase of

-50.39

from last year

2.3

average number of tickets per order

This shows an average decrease of

-20.69

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Local Things to Do

experiences happen on average

6

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
60.51
Locals
8.42
Semi Locals
31.07
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Local Things to Do

industry.

$0K - $300K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Lodging / Service

happen on average

12

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

71.59

Online

98.42

In-Person

The most popular booking days for

Lodging / Service

are

Tuesday, Friday, Monday

45.75

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

91.6

average order amount

This shows an average increase of

+5.21

from last year

2.3

average number of tickets per order

This shows an average decrease of

-4.17

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Lodging / Service

experiences happen on average

-9

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
56.65
Locals
9.95
Semi Locals
33.41
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Lodging / Service

industry.

$0K - $300K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Local Things to Do

happen on average

7

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

72.68

Online

98.88

In-Person

The most popular booking days for

Local Things to Do

are

Saturday, Friday, Thursday

51.21

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

97.72

average order amount

This shows an average increase of

+1.07

from last year

3.1

average number of tickets per order

This shows an average decrease of

+0.23

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Local Things to Do

experiences happen on average

5

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
77.36
Locals
9.47
Semi Locals
13.16
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Local Things to Do

industry.

$300K - $650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Food & Drink

happen on average

30

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

64.04

Online

83.75

In-Person

The most popular booking days for

Food & Drink

are

Tuesday, Monday, Wednesday

47.59

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

148.37

average order amount

This shows an average increase of

-0.23

from last year

3.1

average number of tickets per order

This shows an average decrease of

+3.33

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Food & Drink

experiences happen on average

22

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
45.03
Locals
10.22
Semi Locals
44.75
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Food & Drink

industry.

$300K - $650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Local Things to Do

happen on average

12

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

72.75

Online

99.9

In-Person

The most popular booking days for

Local Things to Do

are

Saturday, Friday, Thursday

51.75

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

96.15

average order amount

This shows an average increase of

+4.43

from last year

3.6

average number of tickets per order

This shows an average decrease of

+5.88

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Local Things to Do

experiences happen on average

11

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
80.39
Locals
7.7
Semi Locals
11.91
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Local Things to Do

industry.

$300K - $650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Classes / Workshops

happen on average

23

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

84.96

Online

99.22

In-Person

The most popular booking days for

Classes / Workshops

are

Friday, Wednesday, Tuesday

46.06

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

70.49

average order amount

This shows an average increase of

+3.51

from last year

2.4

average number of tickets per order

This shows an average decrease of

-4

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Classes / Workshops

experiences happen on average

21

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
90.3
Locals
2.18
Semi Locals
7.52
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Classes / Workshops

industry.

>$650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Food & Drink

happen on average

24

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

56.2

Online

81.25

In-Person

The most popular booking days for

Food & Drink

are

Friday, Tuesday, Wednesday

47.56

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

208.23

average order amount

This shows an average increase of

-8.74

from last year

3.5

average number of tickets per order

This shows an average decrease of

-2.78

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Food & Drink

experiences happen on average

37

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
31.59
Locals
20.98
Semi Locals
47.44
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Food & Drink

industry.

$0K - $300K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Food & Drink

happen on average

22

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

74.39

Online

90.07

In-Person

The most popular booking days for

Food & Drink

are

Tuesday, Thursday, Friday

47.55

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

120.94

average order amount

This shows an average increase of

-7.2

from last year

3.4

average number of tickets per order

This shows an average decrease of

+0.31

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Food & Drink

experiences happen on average

17

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
53.12
Locals
15.34
Semi Locals
31.55
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Food & Drink

industry.

$0K - $300K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Classes / Workshops

happen on average

13

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

87.65

Online

97.92

In-Person

The most popular booking days for

Classes / Workshops

are

Wednesday, Monday, Tuesday

48.73

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

91.96

average order amount

This shows an average increase of

+22.24

from last year

1.6

average number of tickets per order

This shows an average decrease of

-5.88

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Classes / Workshops

experiences happen on average

10

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
78.02
Locals
5.48
Semi Locals
16.5
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Classes / Workshops

industry.

$300K - $650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Attractions - Outdoor

happen on average

6

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

74.79

Online

83.03

In-Person

The most popular booking days for

Attractions - Outdoor

are

Friday, Thursday, Wednesday

48.49

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

54.63

average order amount

This shows an average increase of

-49.78

from last year

3.1

average number of tickets per order

This shows an average decrease of

+14.81

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Attractions - Outdoor

experiences happen on average

16

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
83.4
Locals
4.72
Semi Locals
11.88
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Attractions - Outdoor

industry.

>$650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Attractions - Outdoor

happen on average

27

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

82.53

Online

97.91

In-Person

The most popular booking days for

Attractions - Outdoor

are

Friday, Wednesday, Saturday

46.05

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

228.6

average order amount

This shows an average increase of

+27.28

from last year

4.1

average number of tickets per order

This shows an average decrease of

+7.89

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Attractions - Outdoor

experiences happen on average

19

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
57.25
Locals
23.49
Semi Locals
19.26
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Attractions - Outdoor

industry.

>$650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Attractions - Indoor

happen on average

5

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

87.77

Online

97.09

In-Person

The most popular booking days for

Attractions - Indoor

are

Saturday, Friday, Sunday

54.81

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

111.67

average order amount

This shows an average increase of

+0.82

from last year

2.9

average number of tickets per order

This shows an average decrease of

+0.12

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Attractions - Indoor

experiences happen on average

6

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
46.89
Locals
13.58
Semi Locals
39.53
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Attractions - Indoor

industry.

$0K - $300K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Attractions - Outdoor

happen on average

19

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

72.76

Online

94.77

In-Person

The most popular booking days for

Attractions - Outdoor

are

Monday, Saturday, Friday

44.8

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

90.27

average order amount

This shows an average increase of

-2.75

from last year

3.1

average number of tickets per order

This shows an average decrease of

-6.06

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Attractions - Outdoor

experiences happen on average

37

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
52.87
Locals
19.26
Semi Locals
27.87
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Attractions - Outdoor

industry.

$300K - $650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Attractions - Indoor

happen on average

13

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

82

Online

98.64

In-Person

The most popular booking days for

Attractions - Indoor

are

Saturday, Friday, Wednesday

49.19

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

69.65

average order amount

This shows an average increase of

+9.69

from last year

2.8

average number of tickets per order

This shows an average decrease of

-15.15

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Attractions - Indoor

experiences happen on average

7

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
51.42
Locals
13.91
Semi Locals
34.66
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Attractions - Indoor

industry.

$0K - $300K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Attractions - Indoor

happen on average

27

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

63.54

Online

98.44

In-Person

The most popular booking days for

Attractions - Indoor

are

Saturday, Friday, Thursday

50.82

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

58.09

average order amount

This shows an average increase of

-5.48

from last year

3.3

average number of tickets per order

This shows an average decrease of

-15.38

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Attractions - Indoor

experiences happen on average

16

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
59.6
Locals
13.98
Semi Locals
26.42
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Attractions - Indoor

industry.

$0K - $300K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Aerial Activities

happen on average

43

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

69.06

Online

99.14

In-Person

The most popular booking days for

Aerial Activities

are

Friday, Monday, Thursday

46.36

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

235.16

average order amount

This shows an average increase of

-11.94

from last year

2.3

average number of tickets per order

This shows an average decrease of

+0.15

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Aerial Activities

experiences happen on average

17

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
52.06
Locals
17.18
Semi Locals
30.77
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Aerial Activities

industry.

$300K - $650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Aerial Activities

happen on average

13

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

67.24

Online

97.19

In-Person

The most popular booking days for

Aerial Activities

are

Saturday, Friday, Sunday

49.14

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

346.27

average order amount

This shows an average increase of

+20.85

from last year

2.4

average number of tickets per order

This shows an average decrease of

+0.34

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Aerial Activities

experiences happen on average

4

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
36.21
Locals
22.66
Semi Locals
41.13
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Aerial Activities

industry.

>$650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Aerial Activities

happen on average

21

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

34.2

Online

68.43

In-Person

The most popular booking days for

Aerial Activities

are

Monday, Tuesday, Wednesday

47.71

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

401.69

average order amount

This shows an average increase of

+16.46

from last year

3.4

average number of tickets per order

This shows an average decrease of

+0.23

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Aerial Activities

experiences happen on average

19

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
33.39
Locals
3.31
Semi Locals
63.3
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Aerial Activities

industry.

$300K - $650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Adventure

happen on average

15

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

51.94

Online

92.55

In-Person

The most popular booking days for

Adventure

are

Saturday, Friday, Monday

44.66

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

191.53

average order amount

This shows an average increase of

+7.24

from last year

3.1

average number of tickets per order

This shows an average decrease of

+3.33

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Adventure

experiences happen on average

9

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
40.16
Locals
18.13
Semi Locals
41.71
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Adventure

industry.

>$650K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Adventure

happen on average

12

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

61.45

Online

93.03

In-Person

The most popular booking days for

Adventure

are

Saturday, Friday, Sunday

46.02

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

159.52

average order amount

This shows an average increase of

+13.42

from last year

3.5

average number of tickets per order

This shows an average decrease of

+2.94

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Adventure

experiences happen on average

13

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
58.43
Locals
16.39
Semi Locals
25.18
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Adventure

industry.

$0K - $300K
SALES HOTSPOTS

What’s your window?

See when guests are booking experiences

Booking across

Adventure

happen on average

18

days in advance

BOOKING TRENDS

Where are your customers clicking?

Compare your booking channels to the industry and see where you could be capturing even more sales.

64.67

Online

95.79

In-Person

The most popular booking days for

Adventure

are

Friday, Thursday, Saturday

45.46

%

of bookings happen on these days

Knowing when customers book is crucial to building a profile of their needs and wants, and being able to better target them via laser-focused marketing to hit those sweet spots.

AVERAGE ORDER VALUES

What are customers spending?

Below are your industry’s average order values per transaction. Are you leaving money on the table?

154.33

average order amount

This shows an average increase of

+0.32

from last year

3.3

average number of tickets per order

This shows an average decrease of

-2.94

from last year

Consider adding additional activity options as a bundle and upselling add-ons like drinks or merch to boost earnings.

CANCELLATION RATES

Get ahead of cancellation

Take a peek at how your cancellation rates compare to the industry.

Cancellations for

Adventure

experiences happen on average

11

days in advance

Knowing when people are most likely to bail allows you to sharpen your strategies to keep bookings locked in. Try adding in auto email reminders to generate excitement, highlight self-reschedule options and make your policy clear when booking.

CUSTOMER DEMOGRAPHICS

Locals or Tourists?

See where your guests are coming from
45.92
Locals
18.13
Semi Locals
35.95
Tourists

Where guests visit you from can affect how you market your tours. For tourists, try expanding your marketing geos, offer bundled activities together or add local recs in your comms. For locals, consider punch passes or memberships to encourage repeat business.

Industry Trends Across the Year

See how seasonality affects key sales volume, guest type and order amounts for the

Adventure

industry.

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