Ready to transform your operations?

Say hello to
SEE WHAT'S NEW

Grow Sales, Save Time & Cut Costs

Operators on Peek grow by an average of 30% and save thousands of hours with simple & powerful automation.

grow revenue

More bookings, fewer clicks

World-class online booking, intelligent upsells and an average of 16% of lost sales recaptured - no work required. Access countless resellers and manage all ticket sales from one system.
Explore >

automate everything

Say goodbye to endless paperwork

Intelligent resource assignments, QR tickets, paperless waivers and a management system that travels with you. Save countless hours with powerful guest management.
Explore >

delight customers

Seamless guest interaction, start to finish

Automated reminders, self-rescheduling, and perfectly-timed review requests at guests’ fingertips. Create loyal followers with an end-to-end experience they’ll want to tell their friends about.
Explore >

empower staff

A system your staff will love

Take walk-up bookings in seconds, upsell add-ons & accept tips with our powerful, easy to use POS & backend. An all-in-one system that's easy to train and built for maximum flexibility.
Explore >

And everything you’d expect from an enterprise booking solution

CONNECTIVITY

Deliver more customers through integrations with Expedia, Viator, GetYourGuide and countless more

MOBILE APP

Manage and run your business on-the-go with native mobile apps for iOS and Android

RESOURCES

Manage the availability of your inventory, resources, and employees simultaneously across activities

AUTOMATION

Automate your business systems with self-rescheduling, digital waivers, and 750+ online business tools

Ratings from 700+ Capterra Reviews

“It completely eliminates phone calls and the convenience of being able to schedule on the fly is really helpful. I can be anywhere in the boat yard and easily check availability.”

Dan Stedman
Blue Water Marina

"Every detail of the platform is so well thought out - from bookings on our website to on-site guest experience to advanced analytics."

Tina M.
Color Factory

"Completely streamlined our reservation process - more time to focus on other things with the business!"

Aja N.
Bluewater Divers

Peek Pro Blog

Strategy

9 Types of Agritourism Activities to Explore

...

Want to feed a goat, sip wine in a vineyard, or learn how your morning eggs got to your plate? Agritourism lets you do all that and more. It’s more than just sightseeing in the countryside. It’s about digging into rural life, connecting with nature, and creating unforgettable experiences that city tours can’t match.

Agritourism is booming for good reasons. These hands-on, educational adventures help families connect with nature, support local economies, and give travelers something Instagram can’t: authenticity. Whether you’re planning a school trip, a weekend getaway, or a seasonal outing, there’s something here for everyone.

In this guide, we’ll walk you through 9 engaging types of agritourism activities—from farm-to-table meals to vineyard tours. You’ll see how they work, who they’re perfect for, and why they’re growing in popularity.

1. Farm Tours and Experiences

The reason why agritouism is becoming popular is that it provides travelers with a genuine look behind the scenes, and farm tours are where agritourism begins. These tours are guided by local farmers who explain everything from crop rotation to composting.

Visitors might learn how to rotate crops, see tractors in action, or meet the animals who call the farm home. Some tours even allow guests to harvest crops or let visitors milk cows or goats, making them a favorite for families and curious foodies alike.

These tours also often highlight sustainable practices to give travelers a deeper appreciation for the food system. 

2. Farm-to-Table Dining Experiences

Why just eat farm-fresh when you can dine at the farm itself? These immersive culinary experiences can include farm-to-table meals with ingredients harvested just steps away from your plate.

From gourmet dinners in the field to interactive cooking classes, these meals connect guests with the land in a flavorful, unforgettable way.

Farm chefs may share how seasonal ingredients are chosen, while guests enjoy the fruits (and veggies) of their labor. This isn’t just eating—it’s tasting the story behind each bite.

3. Agricultural Festivals and Events

Social media ideas for farm tours often begin with highlighting seasonal events that capture attention and drive engagement. From pumpkin patches in October to cherry blossom festivals in spring, these seasonal events bring communities and visitors together.

These events often encourage community participation and showcase local traditions, such as hayrides, food stalls, music, and flower displays. Many also include fruit or vegetable picking, so guests have something tangible to take home with them.

These festivals offer a blend of education, celebration, and commerce, which makes them key players in rural tourism. 

4. Agritourism Lodging and Accommodation

Staying on a farm doesn’t mean roughing it anymore. Today’s rural lodgings include cozy cabins, farm inns, and even luxury glamping tents—often on working farms.

These stays may include bonus experiences such as collecting eggs, interacting with animals, gardening, or enjoying farm-style breakfasts prepared with produce from the backyard. Guests wake up to roosters instead of alarms, and kids get a real-life taste of rural living.

Accommodations like these are ideal for travelers seeking to unplug, reset, and experience meaningful moments in the natural world.

5. Animal Interaction and Petting Zoos

Kids (and let’s be honest, adults too) love meeting farm animals. Petting zoos are popular with school trips and families looking for interactive entertainment.

Depending on the farm, guests may feed chickens, hold baby goats, or even help care for animals as part of their stay. These activities offer hands-on farming experiences that both entertain and educate.

Safety is always a priority, and hosts ensure a supervised, enriching environment where everyone, from toddlers to teens, can feel comfortable.

6. Vineyard, Winery, and Brewery Tours

Agritourism meets adult indulgence with these tours that focus on locally-made wine, cider, or beer. Many involve wine or cider tasting sessions paired with food made from nearby farms.

Guests often walk through vineyards or orchards, learn about fermentation processes, and discover how terroir affects flavor. Some even offer seasonal grape stomping or cider pressing.

These experiences blend education, culture, and a touch of luxury, perfect for date weekends or grown-up getaways, and are a growing trend within the agritourism business landscape.

7. Nature Trails and Outdoor Recreation

Farms and rural properties often feature nature and heritage walks, providing guests with access to peaceful trails, streams, and even bird-watching spots.

Whether it’s a sunrise hike or a quiet afternoon of fishing, these activities offer visitors a chance to unwind. They’re also ideal for travelers seeking wellness and fresh air.

Many of these activities are available year-round, depending on climate and terrain, which makes them a reliable feature of agritourism destinations.

8. Agritourism for Families and Children

If you’re looking for something kids will remember, agritourism has you covered. Family-friendly activities, such as corn mazes, hayrides, and pick-your-own fields, deliver fun with a side of learning.

These experiences are tailored for educational groups and support cultural preservation by passing down local traditions to future generations.

From storytelling circles to hands-on planting, kids don’t just watch, they do. And that’s where the memories are made.

9. Eco-Tourism and Sustainability Activities

Agritourism also plays a role in shaping a greener future. From organic farming demonstrations to renewable energy tours, these activities demonstrate how rural living and eco-consciousness can go hand in hand.

Many of these experiences are featured in rural tourism packages for travelers who are mindful of their environmental impact.

Guests might learn how to compost, plant pollinator-friendly flowers, or reduce waste. The goal? Leave the farm better than you found it.

What is the Environmental Impact of Agritourism Activities?

Agritourism can have powerful environmental benefits, but also some risks.

On the plus side, these activities promote conservation education, land stewardship, and organic growing practices. They reconnect people with where their food comes from and encourage sustainable habits.

However, poorly managed agritourism can lead to land degradation, water overuse, or wildlife disruption. That’s why smart planning, guest limits, and eco-conscious practices are essential.

Challenges Associated with Agritourism Activities

While agritourism generates new revenue and community support, it also presents several challenges.

Operators may face zoning hurdles, liability issues, and the strain of balancing tourism with daily farm work. Infrastructure, such as parking, restrooms, or accessible paths, can also be a limiting factor.

Visitor management is key. Too many guests or poor scheduling can overwhelm resources and damage crops. Smart tools and booking systems can help streamline operations and reduce headaches.

Key Takeaways

  • Agritourism offers diverse, experience-driven activities for travelers of all ages.
  • Activities like farm tours, animal encounters, and seasonal festivals blend fun with learning.
  • With proper planning and the right tools, farms can grow their revenue while preserving their values.

Frequently Asked Questions

Are Agritourism Activities Seasonal?

Yes. Many agritourism activities depend on growing seasons and weather. However, some, like farm stays and wine tours, are available year-round.

How Safe are Agritourism Activities for Children?

Most agritourism venues are family-friendly and have clear safety protocols in place. Parents should supervise their children and ensure they wear appropriate footwear.

Are Agritourism Experiences Suitable for People with Disabilities or Specific Accessibility Needs?

Yes and no. Accessibility depends on the venue. Some offer ramps, shuttles, and accessible trails; however, always check with the hosts in advance.

How Do Agritourism Activities Vary by Region?

Climate, culture, and crops all play a role. For example, the Northeast might offer maple syrup tours, while California’s wine country leans into vineyard visits.

Marketing

How to Create a Strong Social Media Presence

...

Having an immaculately designed website is all well and good. But if no one knows your business exists, it's sort of like planting a tree in a forest—you'll be quickly drowned out by your surroundings. So what's the secret to standing tall and getting noticed in the forest that is the Internet? social media.

  • 46% of web users turn to social media when making a purchase.
  • 8 out of 10 small businesses use social media to drive business growth.

Tour and activity operators who are sharing photos, videos, and updates across today's widely-used social networks and taking the time to nurture their online presence could capture the lion's share of online attention. Here are some of the most impactful ways to create a strong social media presence for your tour or activities company.

Top 5 Ways to Create a Strong Social Media Presence

Be Creative with Facebook Updates

Facebook is an effective platform for small businesses, but success relies on engaging content. To boost interaction, post content that encourages comments, shares, or website visits. Timing matters: Hubspot suggests the best times to post are weekends between noon and 1 p.m., Wednesdays from 3-4 p.m., and Thursdays and Fridays from 1-4 p.m. Check your Facebook Insights for personalized data. 

Creative posts also matter. Incorporate short videos, photo albums, and high-quality images. According to Convince & Convert, photo posts increased clicks by 1,290%, and albums boosted reach by 5.1 times. The 9/11 Tribute Center exemplifies high engagement through frequent videos, user tags, and a variety of photos.

Stay Active on Instagram

You might as well not use Instagram if you're posting dull, blurry images. But you don't have to be a professional photographer to make the most of this photo-centric platform: Make filters your best friend. Buffer reveals the Mayfair filter brings in the most interactions. For a real-life example, check out @TheRideNYC on Instagram. They share a variety of images and videos that really showcase the experience of being on THE RIDE. They even regram photos and videos from their customers.

But it's not enough to simply post photos every now and again. Drive engagement by using hashtags of relevant keywords — #travel, #[your city], #travelideas, #vacation, etc. — so that Instagram users who are not following you can find you when searching for these types of photos using Instagram's search feature.

Drive engagement on Instagram by using hashtags of relevant keywords.

Update Information on Local Listings Sites

Several online listings and local review sites give business owners permission to update their public listings with a detailed description about the business, business hours, contact info, a website link, and even photos. Do an online keyword search for your business to see what shows up and what local listing pages look like.

You can 'claim' your page with Google My Business to provide a description and other details you want to share with a prospective customer who stumbles across your listing during an online search. The Signpost Local Marketing Blog points out 35% of consumers use Google as their first choice for online business searches, so claiming your business page is an easy way to increase your online visibility. Make sure to include all cities you serve, a working link to your website or a booking page, and high-quality photos so that potential customers can identify you.

Check out Wild Thyme Cooking for a real-life example. They have updated their Google My Business to include a variety of photos, from site location details to their customers having fun cooking up a storm.

Build a Professional Presence on LinkedIn

LinkedIn is essential for B2B brands and professional services looking to establish thought leadership and credibility. To optimize your profile, start with a compelling headline that clearly reflects your expertise and offerings. Your summary should highlight your unique value proposition, while the experience section should detail your background and achievements. 

Define target audience personas to tailor your messaging effectively. Regular content creation, including long-form posts, articles, and industry insights, enhances visibility and establishes you as an authority. Establishing a consistent brand voice and engaging with LinkedIn groups helps you network with decision-makers and industry influencers, thereby expanding your reach.

Engaging with Your Audience on Twitter

Twitter is a powerful tool for real-time engagement and building conversations around your brand. To increase visibility, use relevant hashtags and mentions to join trending conversations and get noticed. 

Leverage hashtags and keywords thoughtfully to align with ongoing trends and extend your reach. Participating in Twitter threads allows you to expand your audience by engaging with larger conversations. Responding promptly to customer inquiries and actively engaging with comments and messages helps build relationships and demonstrates your brand's responsiveness. 

Posting consistently at optimal times and writing compelling captions and calls to action strengthen engagement and encourage interaction.

TikTok Integration for the New Generation

TikTok is the go-to platform for connecting with Gen Z and younger Millennials, thanks to its short-form, engaging content. To capture this audience, create high-energy, authentic videos that align with current trends. 

Develop a strategic content calendar to ensure regular and consistent posting. Using high-quality visuals and short-form video is key to capturing attention on this fast-paced platform. Leverage trending sounds, hashtags, and effects to enhance your reach. Collaborate with relevant creators and influencers to extend your brand’s visibility. 

Why a Strong Social Media Presence is Crucial for Tour Guides

A strong social media presence is essential for businesses, especially those in the tourism industry, to drive growth and foster customer engagement. Social media allows tour guides to reach a global audience, showcase their expertise, and connect with potential travelers. 

By sharing high-quality visuals, customer testimonials, and behind-the-scenes content, you can build trust and attract new clients. How to grow your social media presence involves consistent posting, engaging with followers, and leveraging hashtags to increase visibility.

For more details on how to grow your social media presence, take a look at these actionable tips tailored for tour and activity operators.

How to Choose the Right Social Media Platforms for Your Brand

Choosing the right social media platforms is crucial for effectively reaching your target audience. Each platform has its strengths. Tailor your content to fit the platform’s unique style to maximize engagement and meet business objectives, such as increasing bookings or brand awareness.

Analyze Your Target Audience

To choose the right platform, start by defining your target audience personas. Gather demographic data, such as age, gender, location, occupation, and interests, to better understand where individuals spend their time online. 

It's also important to analyze psychographics: what motivates them, what are their pain points, and what kind of content resonates with them. This will help you align your content with their preferences and needs. Define target audience personas to select platforms where your audience is active, and ensure your content resonates with potential customers.

Match Your Brand Voice with Platform Demographics

Each social media platform has a unique tone and style, so it’s essential to establish a consistent brand voice that aligns with the platform's target audience. For example, Instagram’s visual and casual nature requires high-quality photos, short-form videos, and engaging captions, while LinkedIn’s professional environment calls for formal, industry-specific content. 

On TikTok, creative and entertaining videos are key to capturing attention. Adjusting your content type, whether it’s video, infographics, or text, based on platform demographics ensures you’re speaking the language of your audience.

How to Use Analytics to Measure and Optimize Your Social Media Success

Using analytics is crucial for understanding the effectiveness of your social media efforts and ensuring continuous improvement. Start by tracking key metrics, such as engagement rate, conversion rate, website traffic, and follower growth, to measure success. Tools like Google Analytics, Hootsuite, and Sprout Social allow you to track these metrics and gain valuable insights into audience behavior. To boost engagement and interaction with your audience, make use of the right tools. Check out these marketing tools designed specifically for tour operators.

Interpreting these metrics helps identify what’s working and what isn’t so that you can adjust your strategies accordingly. For example, if engagement drops, you can refine your content type, posting times, or targeting to boost performance. Regularly testing and iterating based on data ensures your social media presence stays optimized for success.

It's also important to track and measure key metrics that impact your brand's reputation. For further guidance, explore how to manage your online reputation effectively.

Key Takeaways

  • A strong social media presence is essential for increasing visibility and engagement, particularly for tour operators.

  • Understanding your target audience and matching their preferences with the right platforms is crucial as each platform has unique strengths.

  • Tracking key metrics, such as engagement rate, conversion rate, and website traffic, allows you to measure social media success. 

Frequently Asked Questions

Which social media platform is best for brand awareness?

Platforms like Instagram, TikTok, and YouTube are excellent for brand visibility due to their visual nature. Engaging content such as videos, stories, and creative posts help capture attention and build brand presence. 

These platforms allow you to showcase your product or service in dynamic ways, increasing engagement and helping potential customers easily discover your brand. Consistently posting high-quality content is key to building lasting brand awareness and encouraging users to follow and interact with your business.

Can I use social media platforms to interact directly with customers?

Yes, platforms like Instagram, Facebook, and Twitter offer opportunities for businesses to engage directly with customers through comments, messages, and mentions. This creates an opportunity for social listening, allowing you to respond to customer inquiries, address concerns, and gather feedback. 

Engaging directly with followers not only builds trust but also strengthens relationships, encouraging loyalty and repeat business.

How Often Should I Post on Social Media as a Tour Guide?

Posting frequency varies by platform and audience. For Instagram, aim for 3-5 posts per week, focusing on high-quality images, short-form videos, and stories. On Facebook, 2-3 posts per week are sufficient to maintain an active presence without overwhelming your followers. The key is quality over quantity. Ensure your content resonates with your audience, and adjust posting frequency based on engagement patterns. 

Business Management

How Much Does It Cost to Open a Trampoline Park?

...

Are you ready to tap into the venture to grow demand for a fun, active, and family-friendly environment? The path to launching a trampoline park is paved with financial considerations, from initial investments to ongoing operational expenses. Understanding the comprehensive costs involved is crucial for aspiring entrepreneurs aiming to make a leap into the trampoline park industry. 

This guide offers a detailed overview of the startup costs, factors influencing expenses, and strategic tips for managing your budget effectively, setting the stage for a successful and profitable trampoline park business. 

The startup cost to build an indoor trampoline park can be roundabout $100,000 to $500,000, depending on your plan.

Why Trampoline Parks Are a Winning Investment in 2025

Trampoline parks are a great investment for you in 2025 due to the rising demand for active, family-friendly entertainment. Following the pandemic, people are seeking enjoyable ways to stay active, and trampoline parks provide just that. Families are spending more time together, making trampoline parks a perfect choice for all ages.

The revenue potential is high, attracting families, schools, and corporate groups. With the right location and marketing, you can earn from entry fees, events, food, and birthday parties.

Key growth drivers include:

  • Post-pandemic health trends: People are more focused on fitness, and trampoline parks provide a fun way to stay active.

  • Shifts in family spending: Families are spending more on activities that bring everyone together, and trampoline parks cater to that.

  • Social activities: Schools and businesses are seeking venues for group events, and trampoline parks are a popular choice.

These factors make trampoline parks a strong investment for you in 2025.

Trampoline Park Startup Cost Estimation

Estimating the startup costs for a trampoline park is a critical step that requires careful consideration of various financial aspects. 

This process involves calculating the expenses associated with securing a location, purchasing and installing trampolines and other equipment, renovating the space to meet safety standards, and obtaining necessary permits and insurance.

Starting a trampoline park involves several key expenses that you must consider to ensure a successful launch. From equipment and location costs to insurance and theming, it's essential to understand the financial investment required to launch your business.

Here’s a detailed discussion of the expenses that you may expect while investing in a Trampoline Park business.

Trampolines and Equipment


Firstly, you need to furnish your trampoline park with furniture. This is an additional expense that helps complete the park's design. The items are necessary to enhance the visitor experience and contribute to a comfortable environment. You can expect to spend between $5,000 and $10,000 on furniture and furnishings.

Now, trampoline equipment is the heart of your park. For a 1,000-square-meter area, the cost of equipment typically ranges from $60,000 to $90,000, which breaks down to about $60 to $90 per square meter. The type of games and attractions you choose will directly impact your initial investment and potential profit. Higher-cost games often generate higher returns, making this decision crucial to the profitability of your park.

Location Cost


Selecting the ideal location for your trampoline park is crucial to its success. Factors like square footage, ceiling height, and operational costs must be considered. The cost per square foot for an ideal space typically ranges from $2 to $8. 

A trampoline park generally requires a space of around 25,000 square feet, which can accommodate a waiting room, seating areas, and a canteen. The total cost for such a space can range from $50,000 to $200,000, depending on the location and other factors.

Insurance Cost


Insurance ensures the safe operation of your trampoline park. Beyond the costs of licenses and permits, it protects your business from potential losses. The most important insurance policies for trampoline parks include general liability insurance, which covers accidents and injuries that may occur on-site. 

Additionally, you need workers' compensation insurance to protect your employees. On average, expect to pay between $5,000 and $15,000 per year for adequate insurance coverage.

Cost of Different Themes


Theming is a key factor in attracting a variety of visitors to your trampoline park. Popular themes like disco nights, date nights, toddler time, ninja courses, and rock climbing appeal to different age groups and help broaden your customer base. 

The cost of theming a 1,000-square-meter trampoline area can reach up to $120,000, depending on the complexity and type of theme. For larger spaces, it’s recommended to consult with a trampoline park supplier to ensure the theme is well-integrated with your park’s overall design.

To summarize, here is an overview of the trampoline startup costs:

Understanding these costs will help you plan and budget effectively for your trampoline park business.

Well, before diving into the financial specifics, gain a deeper understanding of the foundational steps by reading our detailed article on starting a trampoline park, which covers everything from concept to launch.


Factors Influencing the Cost to Open a Trampoline Park

Several factors play a crucial role in determining the financial outlay required to launch a trampoline park. Understanding these factors is vital for aspiring owners to accurately estimate startup costs and plan for a successful venture.

  • Location: The area and access to your trampoline park significantly affect startup costs and potential success.
  • Furniture and Equipment: Quality and quantity of furniture and equipment impact initial expenses and customer experience.
  • Different Themes: Incorporating unique themes can differentiate your park but may increase costs.
  • Entertainment Accessories: Additional features and activities enhance attraction but require more investment.
  • Number of Employees: Staff numbers and wages are crucial for operation and safety, influencing expenses.
  • Insurance: Comprehensive insurance is non-negotiable for liability protection, affecting budgeting.
  • Permits and Licenses: Acquiring necessary permits and licenses is essential but adds to startup costs.


Franchise vs. Starting a Trampoline Park

The main difference between opting for a franchise and starting your own trampoline park lies in the investment, brand recognition, and operational support. A franchise may offer a turnkey solution with established procedures and branding, but at the cost of franchise fees and less control over your business.


Trampoline Park Franchise Cost

For a Launch Entertainment franchise, the initial investment ranges between $1,874,900 and $4,461,000, which includes an initial franchise fee of $50,000. To qualify, candidates need a cash requirement of $600,000 and a minimum net worth of $1 million.


How Much Does It Cost to Rent Out a Trampoline Park?

Renting out a trampoline park for private events can be a significant revenue source. Costs for customers will vary based on the time, day, and extent of access to facilities and services.


Key Takeaways

  • Opening a trampoline park typically requires an initial investment of between $100,000 and $500,000, depending on the project's scope and additional features.
  • Major costs include trampoline equipment, location, construction, insurance, and marketing. Location choice and equipment quality influence the overall investment.
  • Comprehensive insurance, including liability and workers' compensation, is crucial for protecting the business and ensuring safety.‍

Frequently Asked Questions

How Long Does It Take to Break Even on a Trampoline Park Investment?

The time to break even depends on location, operation efficiency, and marketing effectiveness, among other factors. The average return on investment for a trampoline park is 20-40% It takes 5-7 years for the investment to break even.

What is the Potential Revenue of a Trampoline Park?

According to a business plan research, the average revenue for an indoor trampoline park is $1 million to $3 million. Many factors contribute to this total including the location of the park, the number of visitors and their spending patterns, prices charged, and the total package of services provided. 

Do I need a special insurance policy for a trampoline park?

Yes, you need a special insurance policy for a trampoline park. Typically, it includes general liability insurance, property insurance, and workers' compensation. Additionally, you may require specific coverage for injuries or accidents on trampolines to protect against lawsuits and other potential risks.

Ready to see Peek Pro in action?

Request Free Demo

Operators on Peek see an average 30% boost in revenue

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.