Your World Cup
Game Plan.

International visitors don't know your city the way locals do. They're searching broadly — and booking whoever surfaces first.

• Update your Viator listings to include "[City] experience" in your title and tags. International visitors search by city first, activity second.
• Optimize for match-date windows. Add specific dates to availability and highlight proximity to match venues in your descriptions.
• Translate your key listing details. Even a brief Spanish, Portuguese, or French description signals you're ready for international guests.

30% of bookings get changed or canceled. During World Cup, every open slot is one someone else would have taken.

• Set up a waitlist before you sell out. Once you're at capacity, a waitlist keeps capturing intent instead of turning people away.
• Let guests select multiple dates and times when they join the waitlist. More flexibility means higher conversion when a slot opens.
• Offer booking protection at checkout. Guests traveling for World Cup are booking months out — protection gives them confidence to commit early.

Demand will spike around match dates. Flat pricing means undercharging exactly when you should be earning more.

• Adjust pricing around match-date windows. Demand is predictable — use it. Higher prices during peak windows is expected by international travelers.
• Follow up on abandoned bookings. Someone who started booking and didn't finish is your warmest lead. A single follow-up message recovers a meaningful percentage of those.
• Use SMS for follow-ups, not just email. International visitors may not check a US email consistently — SMS reaches them wherever they are.

World Cup is one of the highest-content moments of the year. Influencers will be everywhere — and the operators they feature will get the bookings.

• Reach out to local influencers now so you're already on their radar before the crowds arrive. A relationship started today is a feature during peak season.
• Prepare a collab package in advance. Have a clear offer ready: complimentary experience, content guidelines, what you're looking for. Make it easy to say yes.
• Think beyond Instagram. TikTok and YouTube content from World Cup will have a long tail — a great video in June can drive bookings through August.

International visitors — especially from tipping cultures — expect to tip. Most operators leave this entirely on the table.

• Enable tipping at checkout or post-experience. A simple prompt at the right moment can add 10–20% to your effective per-booking revenue.
• Set suggested amounts. Pre-set options (15%, 20%, 25%) remove the friction and increase follow-through.
• Train your guides. A warm, personal experience is what earns tips. Remind your team that exceptional service during World Cup has a direct revenue impact.

International visitors are searching for curated city experiences — not just individual activities. A themed bundle justifies a premium price and stands out in a crowded market.

• Bundle your highest-margin experiences into a named World Cup package. A city tour plus one signature experience is enough — don't overcomplicate it.
• Price it at a premium. A package with a World Cup angle commands more than its component parts. Visitors have already decided to spend — give them a reason to spend it with you.
• Publish it now. International visitors plan ahead. A package visible in May gets booked in June before they even land.