Staycations are back. This year, adventure is sticking closer to home. Here's how to capture local demand before other operators do.
From discovery to returning regulars, you'll have the full local guest journey covered with these plays.
Your next guests are 1-2 hours away and already planning their summer adventures. Make sure you're showing up where they search.
Update your OTA listings. Update your Viator, GetYourGuide, and Expedia listings to include nearby city names. This helps guests in neighboring markets find you when searching for short day trips.
Show up in more Google and AI searches. Keep your Google Business Profile updated with fresh photos and recent reviews. AI tools like ChatGPT and Google pull from it when travelers search for things to do nearby.
Run geo-targeted social and Google ads to nearby cities. Target by city name or zip code within a 2-hour drive.
Your best leads are already in your system. Every past guest within 90 miles knows your experience and just needs a reason to return.
Set up an automated birthday campaign for local guests. A personalized offer sent 2 weeks before their birthday converts at 3-4x a standard email.
Send email campaigns with special summer offers to past guests. Use your CRM to filter customers within 90 miles and re-target them with a locals discount.
Digital waivers are a goldmine for marketing data. Use it to build targeted local campaigns and personalized re-engagement offers.
A local who comes back all summer is a revenue stream. Most operators never build that bridge.
Create a locals rate. A weeknight discount gives nearby guests a reason to book this week.
Convert regulars into members. Priority access and locals-only offers give guests a reason to choose you every time.
Someone who started booking and didn't finish is your warmest lead. Local guests are the easiest to win back — they're close, they know you, and one follow-up is often all it takes.
Send automated follow-up text and email sequences to website visitors who drop off before booking. SMS messages see open rates around 98%, making text the highest-impact recovery channel.
Send an abandoned cart SMS within 30 minutes. Reference the specific experience — conversion drops sharply after an hour.
The staycation guest is budget-conscious and uncertain. Every point of friction is a reason not to book.
Offer store credit on cancellations and keep earned revenue inside your business, instead of managing refund hassles.
Add booking protection at checkout. Guests who feel covered commit sooner.
Reduce checkout friction. Every extra click is a place a hesitant buyer exits.
Local guests who keep coming back are your most loyal customers, and the most likely to tip generously.
Make it easy for guests to tip with contactless prompts that work on mobile and desktop — no cash, no awkward ask.
Set suggested tip amounts. Pre-set options (15%, 20%, 25%) remove friction — most guests just need a nudge.
Increase online visibility with Expedia, Viator, and GetYourGuide integrations. Partners see an avg 2.5%+ GMV just by activating.
Boost online presence and improve local SEO with automated review follow-ups. Partners see an avg. 28%+ boost in review volume.
Connect Meta, Google, and TikTok and track the entire booking journey from one dashboard. No code needed.
Connect Peek Pro to hundreds of tools. Build custom workflows for notifications, reporting, and guest experience.
Connect to your Peek booking data and run email campaigns at scale using real-time data. No manual exports.
Collect guest data and turn it into marketing intelligence for future retargeting campaigns.
Capture 5–15% more revenue by adjusting prices around peak local demand windows.
Offer special discounts to retarget guests with automated tracking.
Turn locals into repeat visitors for an avg. 4.1% GMV boost. Automated benefit redemption and member tracking.
Let guests tip guides after their experience. Automated prompts capture tips without needing their wallet.
Automated SMS and email sequences bring back guests who didn't finish booking. Beta partners see 18% GMV uplift.
Guests add booking protection at checkout. Covered cancellations mean a full refund for them, 100% revenue for you.
Save time and retain revenue with self-cancellation and store credit. Cancelled guests almost always rebook.
Let us walk through your setup and show you exactly where you stand against other operators in your market.
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